Art Breaker: Pop Art Lab Anniversary [Programme]

Event info (all listed times SLT PST):

Art Breaker at POP ART LAB Brought to you in partnership by Pop Art Lab, Nordic Virtual Worlds Network and Treet.TV

Saturday 4th September 12pm-12am SLT

Access: http://slurl.com/secondlife/Pop%20Art%20Lab/85/181/2126

Art Breaker is a revolutionary art and music event brought to you by real life music/media company POP ART LAB. A mix of immersive art installations, live music from a host of Second Life performers plus a range of guest speakers will help to celebrate Pop Art Labs official 2nd birthday within Second Life. The world’s finest virtual artists will be unveiling previously unseen work based on their interpretation of musical scales and participating artists include: Bryn Oh, Abstract Baroque, Sunn Thunders, Miso Susanowa, Misprint Thursday, Sabrinaa Nightfire, Binary Quandry, and Sledge Roffo. With part of the event to be streamed live on Treet.TV and guest speakers from real life virtual media companies in attendance; this will be the party of the year!

Opening 12pm

Hosts: Persia Bravin and Claus Uriza, Pop Art Lab

SPEAKERS ZONE
12:00 Meet & greet
12:15 Artists presents installations
12:20 Bryn Oh info
12:25 Abstract Baroque
12:30 Misprint Thursday
12:35 Miso Susanowa info
12:40 Sunn Thunders info
12:45 Binary Quandry info
12:50 Sabrinaa Nightfire
12:55 Sledge Roffo info
01:00 Speakers: Binary Quandry, Claus Uriza (PAL)
01:30 Guest Speaker: Pathfinder Lester
POP ZONE
02:00 Live music: MommaLuv Skytower
03:00 Live music: CraigLyons Writer
INDIE ZONE
04:00 DJ BRB
04:30 Live music: Engrama
Due to real life issues Engrama cancelled
06:00 Live music: The Dead Heathers
07:00 Live music: Skye Galaxy
SPEAKERS ZONE
08:00 Meet & greet
08:15 Artists presents installations [live webcasted]
08:20 Bryn Oh info
08:25 Abstract Baroque
08:30 Misprint Thursday
08:35 Miso Susanowa info
08:40 Sunn Thunders info
09:45 Binary Quandry info
09:50 Sabrinaa Nightfire
09:55 Sledge Roffo info
09:00 Speakers: Dusan Writer (Remedy), Austin Ellison (Zocalo Group/PAL), Robin Teigland (NVWN) [live webcasted]
Experimental Zone
10:00 Live music: Tasuku Ghost [live webcasted]
11:30 DJs
12:30 End

Press Information

Art Breaker: Two month exhibition of interactive digital art – An established music venue in Second Life, Pop Art Lab will host a major event starting on the 4th of September, 2010. This event, titled “Art Breaker”, is a collaboration of eight major Second Life artists. They have been challenged to set up an exhibition made of visual and sound art, aimed at being interactive and reactive to the visitor. The artists are (Second Life names): Bryn Oh, Abstract Baroque, Sunn Thunders, Miso Susanowa, Misprint Thursday, Sabrinaa Nightfire, Binary Quandry, Sledge Roffo. This collaboration will take place over a full sim (virtual piece of land of 65000 sqm). The artists have been allotted a parcel each and been given free hands to their creativity. The result is a wide variety of ideas, atmospheres, and interactions.

Art Breaker: A celebration – To celebrate the beginning of this major exhibition and also remembering that this date is the anniversary of its creation, Pop Art Lab will organize on the 4th of September, 2010 a worldwide event. Along with famous speakers, the artists will have the opportunity to speak of their creations and to interact with the audience. And not to forget music, a selection of the finest Second Life musicians – some of whom having a successful real life career as well – will play music live. As Second life is a worldwide environment, the event will span a 12 hour period to allow people in Europe, the Americas, and Asia to participate in their respective timezones. The event will also be partly recorded and broadcasted by Treet TV, a Second Life specific television network.

About POP ART LAB

Pop Art Lab introduction – Present in Second Life since Sept. 2008, Pop Art Lab is a virtual music venue, aiming at bringing real life music industry into Second Life thanks to three major actions:

1.Promoting music by broadcasting brand new music in-world. Four full CDs are constantly played inside the venue and are changed on a bi weekly basis. This allows visitors to listen to the latest releases, sometimes even before they are actually available in their countries and stay tuned to music industry news.

2. Supporting singers and musicians who want to break into Second Life by organizing concerts and TV shows. Pop Art Lab regularly hosts in-world concerts, inviting performers to play in front of a virtual audience. Pop Art Lab also hosts TV shows, where musicians are interviewed before playing their songs. This show is made in partnership with Treet TV and has included artists like Greg Hawkes (The Cars) and Max Morgan http://treet.tv/shows/popvox.

3. Pioneering the collaboration between real world major music companies and Second Life activities.

Pop Art Lab also sets standards in virtual venues design, giving its visitors a unique experience. Taking advantage of Second Life technical abilities, the place has nothing in common with real life – being there is being in your fantasy land!

Speakers at Art Breaker Launch

Robin Teigland is an Associate Professor at the Center for Strategy and Competitiveness at the Stockholm School of Economics (SSE) and a member of the PhD in International Management program faculty at the University of Agder in Norway, as well as the caretaker of SSE’s island in Second Life. For the past 15 years, Robin has researched the creation and diffusion of knowledge in social networks and the impact on a firm’s competitive advantage. The focus of her current research is on investigating how social media and virtual worlds enable firms to create value outside the boundaries of the firm as well as what impact these media have on the firm as we know it today. She has published numerous articles in international books and academic journals, and in 2008 she received the “Researcher of the Year” award at the Stockholm School of Economics. In addition, she is a reviewer for the US National Science Foundation as well as a globally sought after speaker. Robin really enjoys teaching students at the Stockholm School of Economics and lecturing for executives. In March 2010, she started a pan-Nordic project financed by the Nordic Innovation Center investigating innovation and entrepreneurship in virtual worlds (www.nordicworlds.net). If anyone is interested in participating or learning more about this project, please contact her!

Doug Thompson is CEO of Remedy Communications, a full service agency providing brand strategy, training, education, content services and creative to Fortune 500 companies, cause marketers, and the military. Remedy delivers programs across traditional and digital media, and is a leading agency for virtual world development, mobile technology, and social media. Remedy also owns Metanomics, the leading source of insight into the serious uses of virtual world technologies and how our lives online are influenced by policy, governance and economics. With over 20 years of brand strategy, market research, advertising, and digital media experience, Thompson produced award winning video titles on behalf of Fortune 500 companies that including Glaxo SmithKline and Pfizer, and helped launch a half-dozen Internet properties during the early days of the Web. Thompson also blogs about immersive media at Dusan Writer’s Metaverse.

Ryan Rasmussen heads the Insights & Analytics research function of Zocalo Group, a Word Of Mouth Agency based in Chicago. He brings to the table a practical understanding of the ways in which consumers are using emerging social technologies and develops best practices for engaging with these online influencers to drive sustainable recommendations for clients.
He is architect of the group’s suite of award-winning online and offline measurement tools, including the Recommendation Index, Earned Digital Engagements, and Digital Footprint Index – a recent recipient of both the SNCR and SABRE award for excellence in measurement innovation.
Ryan is a digital native in the purest sense. When not in the office, he spends his time in virtual worlds researching emergent technologies and their impact on the future as a charter member of the Long Now Foundation.

John Lester worked at Linden Lab from 2005 to 2010, where he was commonly known as “Pathfinder.” While at Linden Lab, John acted as a general strategist and product expert to help customers using Second Life for teaching, academic and healthcare research, medical education, simulation, and scientific visualization. He also served as “Lead Evangelist in Market Development,” broadly exploring and cultivating innovation at the intersection of emerging markets in Second Life such as education, healthcare, enterprise, government and entertainment. Before working at Linden Lab, John was the Information Systems Director for the Department of Neurology at Massachusetts General Hospital, and as a Research Associate in Neurology at Harvard Medical School. John is currently exploring opportunities to help organizations understand and cultivate innovation at the intersection of virtual worlds, online communities, education and creative expression.

Pop Art Lab 2 years Annivesary – What a Ride

September 4th we’ll celebrate our anniversary with quite a bash. Please see our Art Breaker sections for details. So lets travel back in time and tune in “PAL Opening Friday Nite Report” dated Sept. 6th 2008. No pictures but few poor ones in our flickr archive (pg. 8 bridge). Then we jumped into SLCN.TVs weekly RealBiz programme. Then we started making Pop Vox music TV. And time went on and history occurs if it makes sense. Go browse our archives plenty of ducumentary there.

I would much rather ramble bit about process of the making before Pop Art Lab was officially open. Late 2007 I migrated from the 777 sims. I had a beautiful apartment there and went out buying whatever soundrelated stuff I could grab. Suddenly streaming throughout the sim and realizing I had to get my own parcels. I went to Moon Park run by Lapiscean Liberty and got 4 parcels. Rezzed my 1000 prim high-end arty house and said “now some music”. Why not have seperate music (streams) in each room I so love that in the physical space so…yay chill in bedroom, lounge area and rock it. Within short Pop Art Lab was born! Or well we met in the sand talked about names and stuff. Needed to make a group. It all gets hazy but I ended up with a long group name that soon became known as Pop Art Lab. Then the build phase began and thinking back now we really have to bring back some of the thoughts from back then. We have been through three sound conceptual designs and to make it short. How people react and explore in immersive spaces is a subject of science. Ok from house to the lab. The early PAL was set up, tested and I guess we actually had a minor opening April 2008. An early MadPea formation came, tweaked their game and it was all fun but somehow just a few communities knew. And oh yes stability. I wanted 99% stability in this streamy jukebox so I spent next Q testing and that was it!
We opened in September. Two years ago. Nummerious events, tv shows and crazy stuff happened since then. The outcome will pretty much be available Saturday September the 4th.
Our lab just rolled and we’ll continue to tweak as our common experience grow. We’ll be around timely to say!
PAL is about music in nice designs. It’s a sci-fi fantasy environment that some day becomes real.
Coming week we’ll get set for our birthday. We’ll showcase Art Breaker where designs interact with music. Each artist/creator will be presented here as well as all info related to our anniversary.
Join the ride and you’ll see glimpse of what to come.

Art Breaker Launch + Pop Art Lab Anniversary!

We are pleased to announce our new partners in Art Breaker The Nordic Virtual Worlds Network (NVWN).
Currently we enhanch the 12 hour event programme for our Art Breaker launch. Also this happens to be exact same date as we had our official Pop Art Lab opening back in September 2008. Not only will this event open our 2 months and 4.000 prims exhibit of some of the very best inter-/reactive art and sound installations seen in SL but also we’ll celebrate our 2 years birthday. Therefore, expect a big bang! The event programme listed below is not final changes might occur.

Info on Art Breaker.
After merely 1 month of recieving proposals the following artists been selected due to some highly impressive showcases.

Bryn Oh
Abstract Baroque
Misprint Thursday
Miso Susanowa
Sunn Thunders
Binary Quandry (install project cordinator)
Sabrinaa Nightfire
Sledge Roffo

FULL PROGRAMME!

Re: Pop in Japan: Tasuku Ghost

Thank you to all who was able to attend yesterdays event. Tasuku Ghost was fantastic and must be filed as a Top 10 virtual concert experience. All the DJs were excellent as well and big kudos to the PAL team.
Please mark September 4th as we celebrate Pop Art Labs 2nd anniversary and launch our Art Breaker exhibition. Stay tuned for programme details including ton of artists, speakers et al.!

Courtesy: Xray Haller (above)

Courtesy: Toxic Menges

Pop in Japan: Tasuku Ghost + DJs 我们爱您

POP IN JAPAN
Saturday 7th August

1-6pm SLT

POP ART LAB invites you to a 5 hour event featuring the best DJ’s and live music from Japanese musician arai tasuku.

Using the avatar name of Tasuku Ghost here in SL, his work is dreamlike, full of long lost memories and ethereal images with layers of sampled and original electronic, house and ambient music providing the perfect sound track to his gentle lyrics.
His main work is producing musical scores for movies and theatre, but Tasuku is passionate about performing solo to SL audiences too. Don’t miss this truly magical musician whose unique sounds will spirit you away.
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Line Up

1pm-DJ Sofia Diage

2pm-DJ Amanda Shinji aka DJ Miss Cyberpink

3pm-DJ BRB

4pm-Tasuku Ghost
Grass Ark Parade Program -Phantom-
(Live music from Japan)

5pm-DJ Allenclive Beaumont

To be continued!
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POP ART LAB: Main teleport area.
http://slurl.com/secondlife/Pop%20Art%20Lab/152/160/28 or CLICK

POP ART LAB: Underground Club
http://slurl.com/secondlife/Pop%20Art%20Lab/173/78/21 or CLICK
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Press Information:

POP ART LAB is a real life company making music a social experience in virtual worlds. We work with record labels, media companies, digital artists and musicians from all genres.
Streaming 15 of the latest CD releases across SL every week from our futuristic and dynamic sim, we aim to provide an alternative musical listening experience, produce virtually based Television music shows and host a wide variety of music, art and cultural events that cross both real and second life.

http://www.popartlab.com/

Aria Tasuku can be found at:

http://www.myspace.com/shefallingsky

PAL CEO-Claus Uriza
PAL Press Manager-Persia Bravin
====================================================================
Critical Praise for arai tasuku:

Hamlet Au, New World Notes: “A Second Life star is born”
Goski Easterwood: “He sounds like a mix between Warp Records and new Rephlex”

Further info please check previous post

Previews

Tasuku Ghost enter Pop Art Lab

We are pleased to announce Tasuku Ghost will come do a live performance at our upcoming event this Saturday 4 pm SLT/PST. I stumbled upon his latest video few days ago posted via Twitter by Malburns Writers blog.  I was barely done watching it before I went to his MySpace to check for more tunes. This left me even more convinced that I had to take action right away. His sound is cool indietronica and to quote Goski who put it this way “he sounds like a mix between WARP records and new Rephlex”! Bit later I saw Hamlet Aus Tweet “A Second Life star is born: Watch Tasuku Ghost, who performs live electronica w/awesome 3D show” Read more at his New World Notes blog. I have re-posted ColeMarie Soleils awesome machinima below. Yesterday I asked the labs new A&R/event manager Goski Easterwood to contact Tasuka as we are filling up the programme for Saturdays event.
Few hours ago I managed to meet Tasuka and gave a tour showing our various stage setups. We immediately connected and had a nice talk. Please go to his MySpace for more and mark your calender Satuday – we will surprise you! And update programme further coming days.

Art Breaker takes off!

We are pleased to announce the 8 artists who’ll participate in our inter/reactive sound and art project Art Breaker.

The following have been selected due to some very impressive showcases and concepts:

Bryn Oh (http://brynoh.blogspot.com/)
Abstract Baroque
Misprint Thursday
Misu Susanowa (http://gomiso.blogspot.com)
Sunn Thunders (http://sunnthunders.blogspot.com)
Binary Quandry
Sabrinaa Nightfire
Sledge Roffo

Part of Pop Art Lab will be divided into a huge 8 parcel area consisting of 3.500+ prims for this collaboration.

The exhibition will be launched as part of our 2 year anniversary September 4 and will remain as showcase for at least 2 months.

We can’t wait to tell you more and will post artists resumes and updates etc. here asap.