Announcing Pop Art Lab Machinima 2011 Jury!
We are very pleased to announce the jury for Giana Factory machinima musicvideo contest. It’s a powerfull mix of individuals who all have highly professional backgrounds.
Jury will start their work after submission deadline March 5th and winning announcement will be at Pop Art Lab Machinima 2011 event Saturday March 26.
Toxic Menges (SL machinima director)
Toxic Menges has been making machinima in SL for 3 years. Her work has been exhibited at the Shanghai World Expo as well as several real life film festivals. Recently her work was part of a collaboration machinima/real life project that was made for the Opening of the Copernicus Science Centre in Warsaw. (Toxic Menges work)
Adam Hashemi (RL film/video director)
Adam was born in Copenhagen in 1978. He started his filmmaking career during high school education by making small films & art projects.
His first projects were music videos and short films. The short science fiction film COVAC was shortlisted and played in numerous festivals all over Europe and United States. His first music video made the MTV top 10 chart, being no. 3 of the MTV hosts’ favourite videos in Europe.
In 2003 Adam emerged into the world of commercial filmmaking. He started out as a researcher, and soon became everything from creative consultant to assistant director. Meanwhile he directed his own work, 6 films for Expo 2005 in Aichi, Japan, wrote and directed a 13-episode TV-show for children,
In 2005, Adam became a full time commercial director, annually making numerous worldwide award winning commercials. recently, Adam made notable music videos for Danish rockband Mew and Oh No Ono, both to receive enormous critical acclaim internationally. (Adam Hashemis work)
Rhett Linden (aka Rhett Woods)
Executive Director of Experience Design at Linden Lab
Accomplished User Experience and Marketing executive with a unique blend of creative, technical, and business attributes. Rhett is skilled at building, leading, and scaling happy, high-velocity teams and fostering team culture.
He has a proven creative leader across a range of disciplines including brand identity, user experience, and interactive marketing. (Rhett Woods at Linkedin)
The jury will recieve guidelines based on our Pop Art Lab Machinima contest 2010. In these guidelines each subfield eg. “Quality of storyline” or “Quality of editing” can be voted on a scale from 1-5. By doing this it makes it easier to filter the overall quality. More on this when we get closer. We will respect the jury fully but also intend to show transparency throughout the process and anonymously post bits of their feedback and comments edited here.
Beside the above jury the three girls in Giana Factory and Claus Uriza (Pop Art Lab) will try mingle it all together and participate in the process. However it should be stated the final winner will be based upon above experts choices!
Mmm… So the rules change… At the beginning, the band was supposed to choose, now it’s the “experts”. It’s a poor move, because what counts is the intuition, not the technique.
Hi sorry for delay in replying on your comment. I might have expressed this a bit too rough or black and white. In the end Giana Factory will ofcourse have a major influence on finding the right winner but the girls just didn’t wanted to judge technical issues etc. I am pretty sure the jury won’t select a winner without making sure the girls agree. I have to reflect back on our last machinima contest we did back in 2010. Back then jury had 3 different winners but all pretty much the same films in their Top 3. It’s a collaborative process and everyone in jury, the band and me will balance all views and make sure we find the right winner. Don’t worry we won’t end up with a winner the band dislike!
Hey, don’t laugh you know this can happen in rl!!!
But anyway thanks for clarifying 