Pop Art Lab will launch brand new sim design mid April and therefore decided to set up a machinima contest at our “old” sim design as it looks now. By doing this we capture the memories more than 25.000 visitors have seen and quite a few praised since our opening back in 2008.  Pop Art Lab is a music sim streaming each weeks best new albums in pop, rock, electronica and r&b/hiphop.  At the grand opening of our new sim the old one will be completely removed and we will host a huge weekend party where we announce the winner of the machinima contest, screen the best films and have lots of live artists, DJs etc.

CONTEST RULES
The maximum film length is 5 minutes. The theme of your film is entirely open. The only requirements are 90-100% of scenes take place in the Pop Art Lab sim

Each participant who wants to rezz must join the Pop Art Lab group and leave a notecard to Claus Uriza with names. Please remove objects after filming. Scripts will be enabled.
The sim will be open 4 weeks prior to submission deadline so everyone have the time to come record. We kindly ask all of you to act appropriately and show respect and understanding so everyone will be able to record in peace and ensure a fair play.

Send us your machinima by April 9th 2010 and enter the contest for the award of 100.000 Linden dollars.

SUBMIT VIA YOUTUBE
To submit one or more films you need to upload them to YouTube and then send the appropriate link to clausuriza@gmail.com along with your film title, name and contact info. Please add “(Pop Art Lab Contest Entry)” to your film title on YouTube. We will collect entries as favorites on our contest channel and embed finalist films on our blog ‐ http://popartlab.com (Films with highly inappropriate content will be excluded).

PRIZE
$100.000 Lindens. Pop Art Lab Machinima will award cash prize according to the jurys best choice. There is only one winner.

IMPORTANT DATES

• Submission deadline – 12 AM PDT/SLT April 9 , 2010
• Recording period – March 9, 2010 through April 9, 2010
• Winner will be announced ‐ April 16, 2010 at our new Pop Art Lab sim launch.

TERMS OF USE

• You retain all of your ownership rights to your film submission. However, by submitting you also grant us (Pop Art Lab) a license to use, reproduce and distribute your film for promotional and documentary use only.

SUGGESTED FORMAT GUIDELINES

• Resolution: Minimum of 320×240, maximum of 800×600.
• Widescreen: 720p (fine too).
• Frame rate: Minimum 20 frames per second.
• Audio: Minimum 22khz 16‐bit audio.
• Size: 100 Mb

JURY

• Chantal Harvey, Lisbeth Frølunde, Jeska Linden, Claus Uriza

ORGANIZERS

• Pop Art Lab was founded start of 2008 in the virtual world of Second Life. It provides a dynamic immersive environment within which avatars can gather together to share their interest in music, movies & machinima, and attend live concerts and events occurring both entirely within the virtual environment and in mixed realities that merge reality with the metaverse.

Information about Pop Art Lab

PARTNERSHIP

• The contest is co-sponsored by the Virtual Worlds Research Project. This large collaborative project, running from 2008‐2011, joins university researchers at two Danish universities (Roskilde University and Copenhagen Business School) and a range of different partners. The project is funded by the Danish Strategic Research Council, KINO and explores sense‐making and user‐driven innovation in virtual worlds.

Information about the research project: Virtual Worlds Research Project

LANDMARKS:

• Pop Art Lab has lots of exciting “hidden” locations. Here is a list of some charming spots.
• Pop Art Lab Landing Point
  • Red grammophone
  • Microphone
  • Green Radio
  • InterG Spaceship
  • Spaceage Funpark
  • SSY Spaceship
  • Sky Stage
  • Sky Home

Any questions please IM Claus Uriza or Emily Hifeng inworld or send us an email at clausuriza@gmail.com
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