Pop Art Lab at VWBPE Confrence, March 19 – 2011

Pop Art Lab Machinima Expo 2011 – Programme!

POP ART LAB MACHINIMA EXPO 2011 FEAT. GIANA FACTORY

Saturday 26th March
2-6pm SLT/PDT (22:00-02:00 CET) (5-11pm EDT)
Live web broadcast at: http://treet.tv/live
Access: http://slurl.com/secondlife/Pop%20Art%20Lab/166/133/1204

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Earlier this year, POP ART LAB challenged film makers from across Second Life ™ to make a music video for real life, electronica band GIANA FACTORY based on their song ‘Pixelated Truth.’

This weekend……we will see the results.

POP ART LAB is proud to present all entries in our annual machinima expo at an exclusive film preview party held at our sim. The event will also be streamed live across TREET.TV and with a range of eminent guest speakers and judges, interviews with members of GIANA FACTORY- plus a not to be missed after show party-this is set to be the machinima event of the year.

Who will walk away with the L$50,000 prize? Join us to find out.

Please RSVP to either:

Claus Uriza-CEO of POP ART LAB
Persia Bravin-Press Manager of POP ART LAB

Promotional Video:

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SCHEDULE OF EVENTS SLT/PDT TIMES

2.00: Opening Introduction with Persia Bravin & Claus Uriza
2.15: Rhett Linden-Guest Speaker
2.30: Machinima Screenings
3.10: GIANA FACTORY interview
3.30: Announcement of winning entry plus guest speaker Toxic Menges
3.45: Chantal Harvey-Guest Speaker
4.00: After show party with guest DJ’s Evil Laa + TBA

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JUDGES:

Rhett Linden- Senior Director, Experience/ Design
Adam Hashemi – RL Film and Music Video Director
Toxic Menges-Machinima Maker

FILM ENTRIES SUBMITTED BY:

Abdullah Yazimoto, Al Peretz, Arbit Delacroix, Ian Pahute, Kira Madrigal, Lala Larix, Mommaluv Skytower and Ormand Lionheart

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PRODUCTION CREDITS:

Hosted in Pop Art Lab by Persia Bravin and Claus Uriza
Live web broadcasted by Treet.TV at http://treet.tv/live
Made in partnership with Giana Factory, Music for Dreams, Roskilde University (RUC), Denmark and Treet.TV
Set Designs: Laggy Homewood, Emily Hifeng
Creative Support: Douglas Story, Desdemona Enfield, Chrome Underwood
Avatar Creation: Ivy Maverick (Maverick Skins and Shapes)
Giz Seorn (GizzA Creations)
Promotional Video: Iono Allen

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PRESS INFORMATION

Additional information on the following partners can be found beneath. For any direct queries please contact:
Claus Uriza : clausuriza@gmail.com
Persia Bravin: persia.bravin@yahoo.com

ALL VIDEO ENTRIES: http://www.youtube.com/popartlab
POP ART LAB: http://www.popartlab.com/
GIANA FACTORY: http://gianafactory.dk/
MUSIC FOR DREAMS: http://www.musicfordreams.dk/intro.html
ADAM HASHEMI: http://www.blinkprods.com/directors/view-work/item2509/Adam-Hashemi/
ROSKILDE UNIVERSITY: http://worlds.ruc.dk/

Pop Art Lab Machinima Expo 2011

We are currently tweaking our upcoming machinima event and thought we would share the first details here by now.
Event is webcasted live by Treet.TV and access limited to 50 people. Please drop an IM, notecard or email to clausuriza(at)gmail(dot)com and we’ll try figure out whether we have to run this event by “invites only”. However event can be viewed by all via Treet.TVs livestream

*PLEASE NOTE PROGRAMME NOT FINAL!*

Pop Art Lab Machinima Expo 2011
Date: March 26
Time: 2-6pm SLT/PST (22:00-01:00 CET)
Place: Giana Factory Stage, Pop Art Lab

The making of the official musicvideo for Giana Factorys new single Pixelated Truth

2.00: Opening Introduction with Persia Bravin & Claus Uriza
2.15: Rhett Linden-Guest Speaker
2.30: Machinima Screenings
3.10: GIANA FACTORY interview
3.30: Announcement of winning entry plus guest speaker Toxic Menges
3.45: Chantal Harvey-Guest Speaker
4.00: After show party with guest DJ’s

Musicvideo Jury: Toxic Menges, Adam Heshemi, Rhett Linden
Live web broadcasted by Treet.TV at http://treet.tv/live
Made in partnership with Roskilde University (RUC), Denmark and Treet.TV
*PLEASE NOTE PROGRAMME NOT FINAL!*

Ready, Set, ACTION: Machinima Contest Starts This Tuesday

Calling all Machinima artists!

Pop Art Lab (PAL) has secured an opportunity for Second Life’s video artists to work with one of Scandinavia’s most promising real world bands, Giana Factory, to create a full music video shot entirely within Second Life.

We want to show the real world the creativity and talents of machinima artists working within virtual worlds. Finally the time is up to show the real world music industry the powers of making videos inside virtual worlds.

Launching February 1st., PAL is conducting a machinima contest aimed at partnering a talented Second Life video artist with real world musical group, Giana Factory. Submissions are due March 5th. The winner of the judged context will not only see their work in real world use; they will also receive an incentive prize of $50,000 Lindens.

About Giana Factory:
Danish band ‘Giana Factory’ are a musical trio who have already gained critical and public acclaim for their distinctive sound which fuses edgy pop with ethereal electronica. The band recently consented to let ‘POP ART LAB’ use their song ‘Pixelated Truth’ for this contest. The tune can be heard and downloaded via Soundcloud

03 Pixelated Truth 1 by GianaFactory

For more information on Giana Factory, visit their website

Contest Rules:
The theme and story of your music video is entirely open with avatar likenesses to Giana Factory musicians both allowed and encouraged.
More than 75% of the footage must be recorded inside Second Life.
Please keep in mind you have to ask sim owners in Second Life for accept to film on their land. Feel free to record in the Pop Art Lab sim.

Run of Show:

Filming
The PAL sim will be open 4 weeks prior to submission deadline so everyone have the time to come record.
We kindly ask all of you to act appropriately and show respect and understanding so everyone will be able to record in peace and ensure a fair play.
Each participant who wants to rezz must join the Pop Art Lab group and leave a notecard to Claus Uriza with names to be added. Please remove objects after filming. Scripts will be enabled.

Submission
Submit via Youtube
To submit one or more films you need to upload them to YouTube and then send the appropriate link to clausuriza(at)gmail(dot)com along with your film title, name and contact info.
Please add “Pop Art Lab Music Video Entry” to your film title on YouTube.
We will collect entries as favorites on our contest channel and embed finalist films on blogs as well (Films with highly inappropriate content will be excluded).

Judging
Giana Factory will have the final decision in selecting the winning video. However several movie experts from both real world and Second Life will be part of the jury. Names will be posted during February.

Important Dates:
Submission deadline – 12 AM PDT/SLT March 5, 2011
Recording period – Feb. 1, 2011 through March 5, 2011
Winner will be announced at a huge event ‐ March TBA, 2011

Format Guidelines:
Widescreen: Minimum 480p up to 1080p
Frame rate: Minimum 24 fps (frames per second)
Size: < 1 Gb

IMPORTANT: Titles and Credits
All titles or credits must be sent to clausuriza@gmail.com when you submit the video.
Please do NOT include title and credits before or during but make it appear at least 5 seconds AFTER in a complete cut to black/white.
Note: These rules are made to make it easier for media outlets who might want to play the winning video afterwards. Of course, you are welcome to put titles, credits etc. in text field on YouTube.

TERMS OF USE – WHO OWNS THE VIDEO AFTER I SUBMIT IT?
You retain all of your ownership rights to your film submission. However, by submitting you also grant us Giana Factory and Pop Art Lab a license to use, reproduce and distribute your film. When you upload the video to YouTube you’re granting us an exclusive license for the duration of the competition. After the competition finishes it automatically reverts to a non-exclusive license for all videos except the winning video. We retain the exclusive license so the band can use it as their official music video if they want to do so.

Additional Information About Giana Factory:
Video: http://www.youtube.com/watch?v=yWjZ624WmIg
Pictures: http://www.musicfordreams.net/gianafactory/
Tune: http://soundcloud.com/gianafactory or http://bit.ly/hK7zIp

About Pop Art Lab:
Pop Art Lab was founded start of 2008 in the virtual world of Second Life. It provides a dynamic immersive environment within which avatars can gather together to share their interest in music, movies & machinima, and attend live concerts and events occurring both entirely within the virtual environment and in mixed realities that merge reality with the metaverse. For more information, visit http://popartlab.com

Any questions please IM Claus Uriza inworld or send an email to clausuriza(at)gmail(dot)com
Press enquiries please email Persia Bravin at persia.bravin(at)yahoo(dot)com
Real Life press release available as Google Doc

New Pop Vox Promo Card

The Summer Sessions

Saturday June 26th from 11AM-4PM SLT

The temperature is rising and the long summer nights are finally here. To celebrate summer and before we all take a well earned break for vacations, POP ART LAB, SL’s premier music sim, welcomes you to a spectacular live music event on Saturday June 26th.

As part of this event, PAL CEO, Claus Uriza, will be giving a talk on the subject of ‘Unexpected Collaborations’ as a guest speaker for the SLB7 celebrations.

We are proud collaborators at PAL and the past year has seen us work with RL media companies, record labels, educational establishments, machinima makers, artists, online television companies and of course-musicians and live performers too.

It’s been a nonstop year and one which has seen PAL grow in new directions to become the world’s leading virtual music platform.

Wishing you all a very happy summer from the RL/SL POP ART LAB team!

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Schedule of events

11 AM: Claus Uriza to give talk at SLB7 auditorium on ‘Unexpected Collaborations’ and the impact of partnership working in virtual music.

SLURL

12 PM: Lance Rembrandt-Live music from one of the USA’s most talked about performers

1PM: Engrama-The finest indie pop from Argentina

2 PM-Starflower Orbit-California based Starflower sings laid back, dreamy, summer soaked tunes

3 PM-DJ BRB spinning a mix of the latest pop/dubstep/techno tracks

SLURL

/Persia Bravin

The Pop Explosion – Archived!

April 16, 2010 saw the new sim launch celebration for Pop Art Lab including a machinima contest with the top prize of L$100,000. Watch the opening speeches by Claus Uriza, Draxtor Despres, Wiz Nordberg, all the finalists machinimas and see Linden Lab Jeska Linden announce the winning entry.

The Pop Explosion!

Friday 16^th April 12.00PM-12.00AM SLT

http://slurl.com/secondlife/Pop%20Art%20Lab/151/162/28

Are you ready for the biggest live music and machinima event of 2010? Pop Art Lab invites you to experience a 12 hour trip through the very best music, art, film and television in SL.

To celebrate the launch of our brand new and super futuristic music sim, we have asked guest speakers including Jeska Linden and Wiz Nordberg, musicians such as Lance Rembrandt and Skye Galaxy and a plethora of artists, DJs and machinima makers to collaborate. We will be announcing the winner of our spectacular L$100,000 machinima winner too!

Visit our new sim and travel through a new world of wonderment, exploration and innovation or catch the live streaming on Treet.TV.

Full schedule:

April 16th- European Opening

Host: Persia Bravin

12:00 PM PST/SLT: Opening Ceremony presenting the new sim designs and creators: Claus Uriza CEO and guest speakers Dusan Writer CEO of Remedy/Metanomics and Wiz Nordberg CEO of Treet TV.

Particle show from Abstract Baroque

12:30 PM: Live screening of machinima entries in L$100,000 contest.

1:30 PM: Winning machinima announced by Chantal Harvey plus guest DJ Fine Caliber

2:00 PM: Redzone –Live Music

3:00 PM: MommaLuv Skytower-Live Music

4:00 PM: Lance Rembrandt –Live Music

5:00 PM: Sim exploration and chilled out music.

April 16th US Opening (webcasted live by Treet.TV)

Host: Persia Bravin

7:00 PM/SLT: Opening Ceremony presenting the new sim designs and creators: Claus Uriza CEO and guest speakers Draxtor Despres and Wiz Nordberg CEO of Treet TV.

7:30 PM: Live screening of machinima entries in L$100,000 contest

8:15 PM: Winning machinima announced by Jeska Linden

8:30 PM: Skye Galaxy-Live Music

9:30: PM: Starflower Orbit-Live Music

10:30 PM: MoShang Zhao-Live Music

11:30 PM: DJ Fine Caliber

Representing POP ART LAB

Claus Uriza CEO

Emily Hifeng, Xray Haller, Laggy Homewood and Rico Willis-Sim design and build

Persia Bravin-Press Manager

Guest Speakers

Jeska Linden –Director of Community Linden Labs

Draxtor Drespres-The Drax Files

Dusan Writer -Remedy/Metanomics

Wiz Nordberg -CEO, Treet.tv)

Chantal Harvey- Director of Mamachinima.eu

Television Production and streaming: Treet.TV http://treet.tv/live

Machinima Judges

Jeska Linden, Chantal Harvey, Lisbeth Frølunde (Roskilde University  RL), Claus Uriza

Machinima Contest Partner: Virtual Worlds Research Project – A strategic research project at Roskilde University and Copenhagen Business School  (Denmark).

Machinima Entrants

Rysan Fall, Toxic Menges, Glasz DeCuir, Binary Quandry, Larkworthy Antfarm, Ormand Lionheart, Mindblind Setsuko, Iono Allen, Pickles Karu, Delgado Cinquetti, Michelle Leckrone, Ketk Petrov, Al Peretz, Aaron Ishelwood, Tutsy Navarathna.

Musical Talent

Redzone, Starflower Orbit, MommaLuv Skytower, Skye Galaxy, MoShang Zhao, Lance Rembrandt and DJ Fine Caliber

Contributing Artists

Art Exhibition: Julie Kaye (RL)

Art Installation: Misprint Thursday

Marketing Design-Sabrinaa Nightfire

Visuals: Abstract Baroque

Press Information

Claus Uriza CEO of ‘POP AT LAB’ says of this event:

“We have made lots of progress at PAL over the past year so to celebrate our new sim launch I wanted to involve a lot of live musicians. Then came the idea of documenting the old sim design through a machinima contest, inspired by the recent MMIF. I met so many talented people through the MMIF I wanted their input at PAL too. The addition of some very experienced and cool speakers will add value and diversity to this event and help to connect with the audience. In the future, I hope PAL will grow alongside Second Life and we plan on expanding our presence on the web in general including our new website.”

Persia Bravin-Press Manager says:

*POP ART LAB is a fully immersive environment exploring the viability of virtual worlds as alternative music performance venues. We work with media companies, record labels and educational institutions around the globe. Weekly streaming 10-20 new CDs full length across our social and dynamic sim, POP ART LAB brings together music lovers from across the world.*

http://www.popartlab.com

Credits of Pop Art Lab

The original 4 parcel PAL designed by RL/SL architect Xray Haller as it looked March 2008. Later on we entitled it “The Walk Through Sounds” concept as we even back then had 4 streams/albums running in each dome.

Judge set, first artists confirmed

The planning of our simopening and machinima contest is maxing up at the moment.

We are glad to announce the jury is finally set:

Jeska Linden: 5 year+ at Linden Lab, Director of Community Development, been Burning Life cordinator plus tons other LL activities.

Chantal Harvey: Recently included in the Linden Endowment for the Arts (LEA) programme and a prime mover in Europes SL based Machinima community.

Lisbeth Frølunde (RL), PHd, Postdoc: Runs a study on machinima entitled A study of Machinima as a creative practice at RUC University, Denmark

Claus Uriza, Founder of Pop Art Lab, Co-Founder of Pop Vox:  Will call when Espresso ready, serve plates and stay away from the blitz.

As for the live music and DJs the following artists confirmed:

Redzone, Fine Caliber, MommaLuv Skytower, Starflower Orbit