Pop Art Lab (PAL) has secured an opportunity for Second Life’s video artists to work with one of Scandinavia’s most promising real world bands, Giana Factory, to create a full music video shot entirely within Second Life.
We want to show the real world the creativity and talents of machinima artists working within virtual worlds. Finally the time is up to show the real world music industry the powers of making videos inside virtual worlds.
Launching February 1st., PAL is conducting a machinima contest aimed at partnering a talented Second Life video artist with real world musical group, Giana Factory. Submissions are due March 5th. The winner of the judged context will not only see their work in real world use; they will also receive an incentive prize of $50,000 Lindens.
About Giana Factory:
Danish band ‘Giana Factory’ are a musical trio who have already gained critical and public acclaim for their distinctive sound which fuses edgy pop with ethereal electronica. The band recently consented to let ‘POP ART LAB’ use their song ‘Pixelated Truth’ for this contest. The tune can be heard and downloaded via Soundcloud
The theme and story of your music video is entirely open with avatar likenesses to Giana Factory musicians both allowed and encouraged.
More than 75% of the footage must be recorded inside Second Life.
Please keep in mind you have to ask sim owners in Second Life for accept to film on their land. Feel free to record in the Pop Art Lab sim.
Run of Show:
The PAL sim will be open 4 weeks prior to submission deadline so everyone have the time to come record.
We kindly ask all of you to act appropriately and show respect and understanding so everyone will be able to record in peace and ensure a fair play.
Each participant who wants to rezz must join the Pop Art Lab group and leave a notecard to Claus Uriza with names to be added. Please remove objects after filming. Scripts will be enabled.
Submit via Youtube
To submit one or more films you need to upload them to YouTube and then send the appropriate link to clausuriza(at)gmail(dot)com along with your film title, name and contact info.
Please add “Pop Art Lab Music Video Entry” to your film title on YouTube.
We will collect entries as favorites on our contest channel and embed finalist films on blogs as well (Films with highly inappropriate content will be excluded).
Giana Factory will have the final decision in selecting the winning video. However several movie experts from both real world and Second Life will be part of the jury. Names will be posted during February.
Submission deadline – 12 AM PDT/SLT March 5, 2011
Recording period – Feb. 1, 2011 through March 5, 2011
Winner will be announced at a huge event ‐ March TBA, 2011
Widescreen: Minimum 480p up to 1080p
Frame rate: Minimum 24 fps (frames per second)
Size: < 1 Gb
IMPORTANT: Titles and Credits
All titles or credits must be sent to firstname.lastname@example.org when you submit the video.
Please do NOT include title and credits before or during but make it appear at least 5 seconds AFTER in a complete cut to black/white.
Note: These rules are made to make it easier for media outlets who might want to play the winning video afterwards. Of course, you are welcome to put titles, credits etc. in text field on YouTube.
You retain all of your ownership rights to your film submission. However, by submitting you also grant us Giana Factory and Pop Art Lab a license to use, reproduce and distribute your film. When you upload the video to YouTube you’re granting us an exclusive license for the duration of the competition. After the competition finishes it automatically reverts to a non-exclusive license for all videos except the winning video. We retain the exclusive license so the band can use it as their official music video if they want to do so.
Additional Information About Giana Factory:
Tune: http://soundcloud.com/gianafactory or http://bit.ly/hK7zIp
About Pop Art Lab:
Pop Art Lab was founded start of 2008 in the virtual world of Second Life. It provides a dynamic immersive environment within which avatars can gather together to share their interest in music, movies & machinima, and attend live concerts and events occurring both entirely within the virtual environment and in mixed realities that merge reality with the metaverse. For more information, visit http://popartlab.com
Any questions please IM Claus Uriza inworld or send an email to clausuriza(at)gmail(dot)com
Press enquiries please email Persia Bravin at persia.bravin(at)yahoo(dot)com
Real Life press release available as Google Doc
POP ART LAB has joined forces with the cream of Dubstep and Drum’n'Bass DJ’s in Second Life for a truly remarkable event-six hours of high octane tracks mixed by masters in this genre of electronic dance music.
Dubstep was born from the UK garage scene, but quickly distinguished itself by the signature use of bass heavy rhythms, hard drum patterns and dirty reverb that grabs you in its sonic embrace and shakes you to the core.
It’s already infiltrated the mainstream music scene where its unique sound is used to give depth in remixes of standard pop tracks and Dubstep DJ’s and Producers are reshaping music as we know it.
Wednesday April 28th 1:30-3:30 PM PDT/SLT at Pop Art Lab
We are pleased to announce our next Pop Vox TV show is close.
The show is broadcastet real time live by Treet.TV throughout the grid or you can watch it live at Treet.TV
Pop Vox Presents Redzone
Hamlet Au, New World Notes“They play for steampunks and post-apocalyptics and their metaverse band headquarters is the wreckage of a Soviet troop chopper abandoned in the desert. They’re a British trio called Redzone, and of all the many bands who regularly play in Second Life, so far they’re my favorite”
Redzone is Cabaret Voltaire (vocals/electric violin), Red Xu (guitar/bass guitar/samples), and Avomatsur Rustamova (synth/electric double bass/theremin). Redzone have a unique and original sound, fusing industrial, hiphop, musique concrète, electronica, classical, alternative and ambient influences. Fast and tight – tender and evocative – their unique songs and sounds hijack your soul, activate your reward circuits and energize your entire being. Talented, committed, passionate – this band have the confidence and energy to rock an audience. Redzone have been compared to Collide, Bjork and Recoil among others, but defy categorisation. Redzone were credited by Wired and Reuters as being the first band to tour in Second Life.
Plz note the show is limited to 40-50 seats. The sim will be agent limited due to lag control and to ensure a safe operation.
1:30 PM SLT Set up meet’n’greet (Teleport) 2:00 PM SLT Interview in Pop Art Lab TV Studio (20-25 mins) 2:45 PM SLT Live concert (45 mins) (Teleport)
After the interview we head to our brand new underground club and the concert starts when we all ready and set.
Pop Vox is presented by Pop Art Lab in partnership with Treet.TV
Prior to the judging process, we wanted to share every one of the Machinima Contest submissions. There are some truly talented artists participating in this year’s contest from all avenues of Second Life. Please take a moment to view their videos, and share your feedback with them in the comments section.
Al Peretz: La Rumba Bacana II
Al Peretz: BACANO: In Colombia, something very very good or nice or cool. It came into use in late ’70s for the young people.
PERNETT 2009 is a year of new horizons for this prolific artist, native of Barranquilla, Colombia.The style can be described as a new generation Folklore Colombiano going deep and most important, studying the mastermind behind this sounds like Toto La Momposina, Joe Arroyo, “Batata” or Petrona Martinez to name a few.
In this video Al Peretz “alkohn” Mix Pernett”s music with the electronic movement of machinima.
Be part of musical history on Thursday April 1st @ 1:30 pm SLT
‘Pop Art Lab’-SL’s premier music venue is undergoing a massive change soon and will be unveiling a very cool new look. To help us remember our old sim design before we pack it in inventory forever, we have invited SL’s top film makers to come and capture the PAL that has been loved by over 25,000 music fans. The winning filmmaker will win a massive L$100,000 first prize announced at our epic relaunch weekend in mid April.
To help create a musical celebration on film, we are inviting SL residents to join us for a party on Thursday April 1st starting at 1:30pm SLT.
Please note: Various scenes/setups will be made during event according to whatever filmmakers ask us to do!
The lineup includes:
1:30 PM: DJ BRB (warm up)
2 PM: DJ Astrella Lane, Switzerland (funky/soulful house)
3 PM : MommaLuv Skytower, US (Live music). The high priestess of electronica in SL!)
4:00 PM: Lance Rembrandt, US (live music)
5:00 PM: DJ BRB
Pop Art Lab will launch brand new sim design mid April and therefore decided to set up a machinima contest at our “old” sim design as it looks now. By doing this we capture the memories more than 25.000 visitors have seen and quite a few praised since our opening back in 2008. Pop Art Lab is a music sim streaming each weeks best new albums in pop, rock, electronica and r&b/hiphop. At the grand opening of our new sim the old one will be completely removed and we will host a huge weekend party where we announce the winner of the machinima contest, screen the best films and have lots of live artists, DJs etc.
The maximum film length is 5 minutes. The theme of your film is entirely open. The only requirements are 90-100% of scenes take place in the Pop Art Lab sim
Each participant who wants to rezz must join the Pop Art Lab group and leave a notecard to Claus Uriza with names. Please remove objects after filming. Scripts will be enabled.
The sim will be open 4 weeks prior to submission deadline so everyone have the time to come record. We kindly ask all of you to act appropriately and show respect and understanding so everyone will be able to record in peace and ensure a fair play.
Send us your machinima by April 9th 2010 and enter the contest for the award of 100.000 Linden dollars.
SUBMIT VIA YOUTUBE
To submit one or more films you need to upload them to YouTube and then send the appropriate link to email@example.com along with your film title, name and contact info. Please add “(Pop Art Lab Contest Entry)” to your film title on YouTube. We will collect entries as favorites on our contest channel and embed finalist films on our blog ‐ http://popartlab.com (Films with highly inappropriate content will be excluded).
$100.000 Lindens. Pop Art Lab Machinima will award cash prize according to the jurys best choice. There is only one winner.
Submission deadline – 12 AM PDT/SLT April 9 , 2010
Recording period – March 9, 2010 through April 9, 2010
Winner will be announced ‐ April 16, 2010 at our new Pop Art Lab sim launch.
You retain all of your ownership rights to your film submission. However, by submitting you also grant us (Pop Art Lab) a license to use, reproduce and distribute your film for promotional and documentary use only.
SUGGESTED FORMAT GUIDELINES
Resolution: Minimum of 320×240, maximum of 800×600.
Pop Art Lab was founded start of 2008 in the virtual world of Second Life. It provides a dynamic immersive environment within which avatars can gather together to share their interest in music, movies & machinima, and attend live concerts and events occurring both entirely within the virtual environment and in mixed realities that merge reality with the metaverse.
The contest is co-sponsored by the Virtual Worlds Research Project. This large collaborative project, running from 2008‐2011, joins university researchers at two Danish universities (Roskilde University and Copenhagen Business School) and a range of different partners. The project is funded by the Danish Strategic Research Council, KINO and explores sense‐making and user‐driven innovation in virtual worlds.
To add an extra touch of crazy fun and an even bigger psychedelic twist to our 1st birthday party on Saturday 12th Sept-we have invited artists from ‘The Caerleon Art Collective’ to come and display some amazing artworks.
Sit on giant flowers, ride on top of giant insects and take a trip in a 3D LSD inspired landscape while listening to some of the best musicians in SL!
Mad Pea Designs, a company specialising in fully immersive and interactive games have also come on board the hippy train and will be rezzing some unique pieces for us here at PAL.
Claus will be spinning a cool mix of the latest electronica/hip hop/pop tunes and to keep the hippy vibe going, the freshly released ‘Beatles’ box set will be streamed in live.
So grab those love beads….wear hot pants if you dare and follow the smell of burning incense to PAL for what promises to be the party of the YEAR on Saturday Sept 12th starting at 12pm SLT
Pop Art Lab …we are RELOADED and ready to party! We would like to welcome you to a fantastic event at ‘POP ART LAB’ starting at 12pm SLT on Friday May 22nd where a mix of the best musicians from RL and SL will be helping us celebrate the launch of our new and rather groovy sim! POP ART LAB specializes in bringing the best, new CD releases into SL , streaming a mix of rock/pop/dance and electronica 24/7 all in a fully immersive, futuristic environment. We also produce a variety of TV shows broadcast via SLCN.TV and in collaboration with RL TV broadcasting services. We are the sound of the future….. To help us crash the sim, we have invited a tour de force of artists to join us So get here early and experience an event to remember…… Emily Hifengs amazingly designed stage for this event.
12:00 PM SLT Opening w. DJ and meet and greet 1:00 PM SLT Mankind Tracer 1:30 PM SLT Lance Rembrandt 2:00 PM SLT Starflower Orbit 2:30 PM SLT Maximillion Kleene 3:00 PM SLT Max Morgan 3:45 PM SLT Afterparty w. DJ
Best wishes Claus Uriza, CEO-POP ART LAB Persia Bravin, PRESS-POP ART LAB
Pop Art Lab makes real-world music discovery social. Through a virtual environment accessible to anyone with Second Life installed on their computer, PAL attracts visitors with regularly updated socialized listening booths for previewing full-length recordings from some of the top names in electronica, rock, r&b/hiphop, and pop. In addition, real world talent performs on stage with the help of Treet.tv and artists’ managers before a growing number of PAL enthusiasts. Pop Art Lab intends to drive real-world recording industry marketing and consumer engagement within Second Life by developing an easy method for plugging in their products, performers, and promotions into an already thriving community of music evangelists and peer influeners
We are proud to present MoShang (Taiwan) for the 2nd time to come play @ the Lab. He did the afterparty for the Pink Floyd concert let’s hope we won’t crash sim again! (Due to heavy traffic). From press … “….. Chinese instruments and laid-back beats to create a unique blend of downtempo electronica he likes to call Chinese Chill. In SL, MoShang performs live on a WX-5 midi windcontroller (electronic sax), lending a jazzy air to his downtempo creations.”