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We are Back! Upside Down

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2011-The Story So Far…….

It’s been a while since we gave a full update on all PAL activities, but even though we have been quiet, the whole PAL team has been working behind the scenes gearing up for the much busier autumn/winter season in Second Life.

So in-between taking long beach holidays (Claus) surviving the London riots (Persia) and debating the future of the metaverse (Ryan)-what’s been happening? Read more →

Updates from the lab – Spring 2011

Categories: Art Breaker, Machinima Contest, NewsTags: , , , , , , , , , Author:

It’s been awhile! We passed a very successful Machinima Expo 2011. I don’t think I ever managed to review event and unfortunately very few pics seems to exist. However we still have full Treet.TV cast in our archives and Dandi was kind to put this up in our Flickr stream.

Read more →

Feedback on Giana Factory musicvideo entries!

Categories: Machinima Contest, NewsTags: , , , , , , , Author:

Here is selected feedback from jury as well as prolific machinina makers and experts. We hope you enjoyed the contest and looks forward to launch next!
Jury members was asked to send their Top 3 and you can see their votes below each video of those they selected. To read more about the jury please see previous post.
I hope I have included most important quotes but might add more as these appears on numereous sites and I haven’t got the time right now to run all through.
Thank you so much to all who participated! We hope this feedback will be useful!
If you missed the full broadcast of event it is now available at Treet TVs archive.

Director: Ian Pahute
Adam Hashemi, jury: No. 2 “For its simplicity. Even though it’s a bit boring, it’s the only one with a shred of esthetic quality (according to my taste)”
Claus Uriza: “I love it, nice graphics and maybe the most “accesseble” video for people who are not familiar with machinima. One of my winners!”

Director: Ormand Lionheart
Rhett Linden, jury: No. 1
Adam Hashemi, jury: No. 1 “Has some good dancing moves”
Toxic Menges, jury: No. 2 “Has created a masterful mix of colour and motion that really works well, it’s definite mastery of machinima is evident and the vibrancy works good with the song”
Giana Factory, artist: No. 1 Loui Foo, singer “… Amazingly abstract! It pictures an absurdity and a parallel universe, we could not even imagine existed. We find the colors and the playfulness and creativity in the universe very attractive. It’s unpredictable and avant garde and still pure eye candy, and has an almost burlesque feel to it. Besides that, we think it goes well with the tune and keeps the story untold, and it’s up to the viewer to create their own.”
Claus Uriza: “I don’t think visuals inside Second Life can be made much better right now. Extremely well edited. One of my winners”

Director: Al Peretz
Hamlet Au, New World Notes: No. 2 “Heavy on the cyberpunk action”
Claus Uriza: “Probably the biggest production and very compelling graphics. Very clever editing as well. Maybe too many ideas thrown in the mix”
IcechickenSr, YouTube: “I have no idea what you guys are are all competing in or what the contest is all about. But after looking at a bunch of these done by others I really keep finding myself attracted to this one. I think it has more of a theme or story line happening in the video which naturaly attracts the human eye to it. It’s really a very cool contest and project I like it, the song is very cool too. Good work! Cheers, IC”

Director: Lara Larix
Rhett Linden, jury: No. 3
Claus Uriza: “Love the dark interpretation of the story which at some point fits the lyrics very well”

Director: Kira Madrigal
Claus Uriza: “The script of story is absolutely fantastic and to me maybe the best interpretation of the lyrics of all entries”
Michelle Leckrone, director: “Like the images good look”
Dandilyon Fluff, blogger: “My personal favorite remains the submission by Kira Madrigal, due in a large part to the focus on telling a story visually” … The story plays out well, elicits genuine emotional involvement and fits with the lyrics”

Director: MommaLuv Skytower
Adam Hashemi, jury: No. 3 “Has some great characters, love the weirdness”
Toxic Menges, jury: No. 3 “MommaLuv has made some fantastic images for this – Iove the concept and look”
Claus Uriza: “Knowing this is MommaLuvs debut machinima I have to say: Please make more films this is so talented and full of cool screwed impressions”
Arbit Delacroix, director: “Fantastic! It has such a cool crazy feel and it doesn’t even look like it was shot in SL, which is no small feat in itself! I loved the whole vibe and the RL video hybrid stuff was excellent too”
Mozy Pera, director: “Amazing creativity! I love how you mixed the RL and SL videos together!”

Director: Arbit Delacroix
Toxic Menges, jury: No. 1 “Arbit has used Windlight, depth of field, and beautiful effects and given the piece a narrative edge. It’s visually stunning. I Wish I had made it”
Rhett Linden, jury: No. 2
Adam Hashemi, jury: No. 4 “I guess it’s because I judge from a story aspect, more than a technical one. It bothers me that they try to tell a story but it doesn’t really work for me. It’s nice looking though, and it does get the music through well”
Giana Factory, band: No. 2
Iono Allen, director: No. 1
Hamlet Au, New World Notes: No. 1
Ormand Lionheart, director: “Well I see this as the winner. Awesome job overall. Beautiful scenes, awesome camera work, no lag, amazing attention to detail. Amazing looking avatar”
Claus Uriza: “Absolutely stunning video and seen from my perspective a true classic musicvideo. If I should point out one tricky part it’s the storyline. I had to watch few times before I really got it. One of my winners”

Director: Abdullah Yazimoto
Claus Uriza: “Unfortunately this fantastic video have been withdrawn by director”

Pop Art Lab Machinima Expo 2011 – Programme!

Categories: Machinima Contest, NewsTags: , , , , , , , , , , , , , , , , , , , , , Author:

POP ART LAB MACHINIMA EXPO 2011 FEAT. GIANA FACTORY

Saturday 26th March
2-6pm SLT/PDT (22:00-02:00 CET) (5-11pm EDT)
Live web broadcast at: http://treet.tv/live
Access: http://slurl.com/secondlife/Pop%20Art%20Lab/166/133/1204

*****

Earlier this year, POP ART LAB challenged film makers from across Second Life ™ to make a music video for real life, electronica band GIANA FACTORY based on their song ‘Pixelated Truth.’

This weekend……we will see the results.

POP ART LAB is proud to present all entries in our annual machinima expo at an exclusive film preview party held at our sim. The event will also be streamed live across TREET.TV and with a range of eminent guest speakers and judges, interviews with members of GIANA FACTORY- plus a not to be missed after show party-this is set to be the machinima event of the year.

Who will walk away with the L$50,000 prize? Join us to find out.

Please RSVP to either:

Claus Uriza-CEO of POP ART LAB
Persia Bravin-Press Manager of POP ART LAB

Promotional Video:

*****

SCHEDULE OF EVENTS SLT/PDT TIMES

2.00: Opening Introduction with Persia Bravin & Claus Uriza
2.15: Rhett Linden-Guest Speaker
2.30: Machinima Screenings
3.10: GIANA FACTORY interview
3.30: Announcement of winning entry plus guest speaker Toxic Menges
3.45: Chantal Harvey-Guest Speaker
4.00: After show party with guest DJ’s Evil Laa + TBA

*****

JUDGES:

Rhett Linden- Senior Director, Experience/ Design
Adam Hashemi – RL Film and Music Video Director
Toxic Menges-Machinima Maker

FILM ENTRIES SUBMITTED BY:

Abdullah Yazimoto, Al Peretz, Arbit Delacroix, Ian Pahute, Kira Madrigal, Lala Larix, Mommaluv Skytower and Ormand Lionheart

*****

PRODUCTION CREDITS:

Hosted in Pop Art Lab by Persia Bravin and Claus Uriza
Live web broadcasted by Treet.TV at http://treet.tv/live
Made in partnership with Giana Factory, Music for Dreams, Roskilde University (RUC), Denmark and Treet.TV
Set Designs: Laggy Homewood, Emily Hifeng
Creative Support: Douglas Story, Desdemona Enfield, Chrome Underwood
Avatar Creation: Ivy Maverick (Maverick Skins and Shapes)
Giz Seorn (GizzA Creations)
Promotional Video: Iono Allen

*****

PRESS INFORMATION

Additional information on the following partners can be found beneath. For any direct queries please contact:
Claus Uriza : clausuriza@gmail.com
Persia Bravin: persia.bravin@yahoo.com

ALL VIDEO ENTRIES: http://www.youtube.com/popartlab
POP ART LAB: http://www.popartlab.com/
GIANA FACTORY: http://gianafactory.dk/
MUSIC FOR DREAMS: http://www.musicfordreams.dk/intro.html
ADAM HASHEMI: http://www.blinkprods.com/directors/view-work/item2509/Adam-Hashemi/
ROSKILDE UNIVERSITY: http://worlds.ruc.dk/

Pop Art Lab Machinima Expo 2011

Categories: Machinima Contest, NewsTags: , , , , , , , , , , , , , , , , , , , , , Author:

We are currently tweaking our upcoming machinima event and thought we would share the first details here by now.
Event is webcasted live by Treet.TV and access limited to 50 people. Please drop an IM, notecard or email to clausuriza(at)gmail(dot)com and we’ll try figure out whether we have to run this event by “invites only”. However event can be viewed by all via Treet.TVs livestream

*PLEASE NOTE PROGRAMME NOT FINAL!*

Pop Art Lab Machinima Expo 2011
Date: March 26
Time: 2-6pm SLT/PST (22:00-01:00 CET)
Place: Giana Factory Stage, Pop Art Lab

The making of the official musicvideo for Giana Factorys new single Pixelated Truth

2.00: Opening Introduction with Persia Bravin & Claus Uriza
2.15: Rhett Linden-Guest Speaker
2.30: Machinima Screenings
3.10: GIANA FACTORY interview
3.30: Announcement of winning entry plus guest speaker Toxic Menges
3.45: Chantal Harvey-Guest Speaker
4.00: After show party with guest DJ’s

Musicvideo Jury: Toxic Menges, Adam Heshemi, Rhett Linden
Live web broadcasted by Treet.TV at http://treet.tv/live
Made in partnership with Roskilde University (RUC), Denmark and Treet.TV
*PLEASE NOTE PROGRAMME NOT FINAL!*

Welcome! Pop Art Lab Machinima Expo 2011

Categories: Machinima and Second Life, NewsTags: , , , , , , , , , , , , Author:

Giana Factory – Pixelated Truth by Giana Factory

All entries now available in in our Machinima section
Please note these posts might be edited.

Musicvideos will be added to various other channels via YouTube and other networks.

Feel free to comment and if you like here is few tips and tricks for your evaluation:

Give each film points on a scale from 1-5 where 5 is top.
When u give points use these 5 guidelines in no particular order.

1) Original story vs. lyrics
2) Editing/Technique
3) Graphics
4) Designs
5) Overall impression

The jury have 3 weeks and final winner will be announced at digital event March 26, 2pm PST

I am grateful and want to thank Giana Factory, the producers well every single person involved in this happening.
We live in an age where we’ll slowly jump inside the medium. We’ll leave the static mode of traditional media production and dip our feets right into the story. We have seen this in the way music nowadays gets remixed and managed in new creative ways like SoundCloud or even entirely fractured by technologes like RjDj.

These new dynamics will add value not only to movies, music, games, books but in all specters of modern media.

This years Pop Art Lab 2011 Machinima Expo is one fine example.
Happy viewing!

Pop Art Lab 2011 – Arbit Delacroix – Second Life Machinima

Categories: Machinima ContestTags: , , , , , , , , , , , , Author:

Prior to the judging process, we wanted to share every one of the Machinima Contest submissions. There are some truly talented artists participating in this year’s contest from all avenues of Second Life. Please take a moment to view their videos, and share your feedback with them in the comments section.

Arbit Delacroix interpretation of Giana Factory – Pixelated Truth:

Pop Art Lab 2011 – MommaLuv Skytower – Second Life Machinima

Categories: Machinima Contest, NewsTags: , , , , , , , , , , , , Author:

Prior to the judging process, we wanted to share every one of the Machinima Contest submissions. There are some truly talented artists participating in this year’s contest from all avenues of Second Life. Please take a moment to view their videos, and share your feedback with them in the comments section

Pop Art Lab 2011 – Al Peretz – Second Life Machinima

Categories: Machinima ContestTags: , , , , , , , , , , , , Author:

Prior to the judging process, we wanted to share every one of the Machinima Contest submissions. There are some truly talented artists participating in this year’s contest from all avenues of Second Life. Please take a moment to view their videos, and share your feedback with them in the comments section.

Al Peretz interpretation of Giana Factory – Pixelated Truth:

Pop Art Lab 2011 – FuzOnAcid – Second Life Machinima

Categories: Machinima ContestTags: , , , , , , , , , , , , Author:

Prior to the judging process, we wanted to share every one of the Machinima Contest submissions. There are some truly talented artists participating in this year’s contest from all avenues of Second Life. Please take a moment to view their videos, and share your feedback with them in the comments section.

FuzOnAcid/Ormand Lionheart interpretation of Giana Factory – Pixelated Truth: