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Ready, Set, ACTION: Machinima Contest Starts This Tuesday

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Calling all Machinima artists!

Pop Art Lab (PAL) has secured an opportunity for Second Life’s video artists to work with one of Scandinavia’s most promising real world bands, Giana Factory, to create a full music video shot entirely within Second Life.

We want to show the real world the creativity and talents of machinima artists working within virtual worlds. Finally the time is up to show the real world music industry the powers of making videos inside virtual worlds.

Launching February 1st., PAL is conducting a machinima contest aimed at partnering a talented Second Life video artist with real world musical group, Giana Factory. Submissions are due March 5th. The winner of the judged context will not only see their work in real world use; they will also receive an incentive prize of $50,000 Lindens.

About Giana Factory:
Danish band ‘Giana Factory’ are a musical trio who have already gained critical and public acclaim for their distinctive sound which fuses edgy pop with ethereal electronica. The band recently consented to let ‘POP ART LAB’ use their song ‘Pixelated Truth’ for this contest. The tune can be heard and downloaded via Soundcloud

03 Pixelated Truth 1 by GianaFactory

For more information on Giana Factory, visit their website

Contest Rules:
The theme and story of your music video is entirely open with avatar likenesses to Giana Factory musicians both allowed and encouraged.
More than 75% of the footage must be recorded inside Second Life.
Please keep in mind you have to ask sim owners in Second Life for accept to film on their land. Feel free to record in the Pop Art Lab sim.

Run of Show:

Filming
The PAL sim will be open 4 weeks prior to submission deadline so everyone have the time to come record.
We kindly ask all of you to act appropriately and show respect and understanding so everyone will be able to record in peace and ensure a fair play.
Each participant who wants to rezz must join the Pop Art Lab group and leave a notecard to Claus Uriza with names to be added. Please remove objects after filming. Scripts will be enabled.

Submission
Submit via Youtube
To submit one or more films you need to upload them to YouTube and then send the appropriate link to clausuriza(at)gmail(dot)com along with your film title, name and contact info.
Please add “Pop Art Lab Music Video Entry” to your film title on YouTube.
We will collect entries as favorites on our contest channel and embed finalist films on blogs as well (Films with highly inappropriate content will be excluded).

Judging
Giana Factory will have the final decision in selecting the winning video. However several movie experts from both real world and Second Life will be part of the jury. Names will be posted during February.

Important Dates:
Submission deadline – 12 AM PDT/SLT March 5, 2011
Recording period – Feb. 1, 2011 through March 5, 2011
Winner will be announced at a huge event ‐ March TBA, 2011

Format Guidelines:
Widescreen: Minimum 480p up to 1080p
Frame rate: Minimum 24 fps (frames per second)
Size: < 1 Gb

IMPORTANT: Titles and Credits
All titles or credits must be sent to clausuriza@gmail.com when you submit the video.
Please do NOT include title and credits before or during but make it appear at least 5 seconds AFTER in a complete cut to black/white.
Note: These rules are made to make it easier for media outlets who might want to play the winning video afterwards. Of course, you are welcome to put titles, credits etc. in text field on YouTube.

TERMS OF USE – WHO OWNS THE VIDEO AFTER I SUBMIT IT?
You retain all of your ownership rights to your film submission. However, by submitting you also grant us Giana Factory and Pop Art Lab a license to use, reproduce and distribute your film. When you upload the video to YouTube you’re granting us an exclusive license for the duration of the competition. After the competition finishes it automatically reverts to a non-exclusive license for all videos except the winning video. We retain the exclusive license so the band can use it as their official music video if they want to do so.

Additional Information About Giana Factory:
Video: http://www.youtube.com/watch?v=yWjZ624WmIg
Pictures: http://www.musicfordreams.net/gianafactory/
Tune: http://soundcloud.com/gianafactory or http://bit.ly/hK7zIp

About Pop Art Lab:
Pop Art Lab was founded start of 2008 in the virtual world of Second Life. It provides a dynamic immersive environment within which avatars can gather together to share their interest in music, movies & machinima, and attend live concerts and events occurring both entirely within the virtual environment and in mixed realities that merge reality with the metaverse. For more information, visit http://popartlab.com

Any questions please IM Claus Uriza inworld or send an email to clausuriza(at)gmail(dot)com
Press enquiries please email Persia Bravin at persia.bravin(at)yahoo(dot)com
Real Life press release available as Google Doc

Updates from the lab + Skylight views

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Linden Labs Skylight test have been running few weeks now and we’ll recommend everyone to try it out via this link (a lightweight Second Life accessed via webbased cloud rendereing). By now only highspeed connections gets an enter email option bottom of site while running the streaming video.
I tested this several times and must say it’s awesome, fast and an easy way of showing newbies a teaser of what SL have to offer. My good friend Chantal Harvey made a nice post after testing it in our lab and Cyberloom have a good write-up as well. And mentioning Cyberloom please make sure to check out her blog which also featured Bryn Ohs Art Breaker installation lately.

As Skylight test is currently in Beta we’ll have to wait and see how and if Linden Lab wants to develop and expand this service in the future. Judgeing on first few weeks of visitors accessing PAL this way we certainly have to make changes in the way these newbies “meets” our sim. We have seen quite a few stumbling in our cubes which tells us many aren’t familiar navigating using the fly/jump option. Also a noteworthy amount seems to leave as they don’t see an ongoing live event or meet a lot of socializing people. As our lab is pretty much based on auto greeting giving out notecards and chatlines telling what to do we are currently not set to give this type of visitors an optimal arrival. If and as soon as Linden Lab gives us more info on the future plans of Skylight we’ll take steps to improve all this. This can be done by putting up visual signs telling how to access our content. By now testers can’t recieve info through inventory given objects, can’t access our fully lined up 9-12 destinations via teleport centrals (eg. able to see our Art Breaker installations) and can’t see where or when events are happening.
Still though I’ve met very satisfied testers as well and with just a little tweaking we believe PAL can be an awesome landing point for newbies. Let me put in a quote that left me quite optimistic made by Elitär und Spaß dabei (draxtor.despres): “if i show folks the [SL] web version i will either go to Insilico or PAL”.

Ok on to coming actions. We have planned weekly 6 hours events featuring DJs to be hosted down in our club. First of these starts coming Friday November 26 running 12pm-6pm. There’ll be a strong focus on electro, drum’n'bass, dubstep but also touches of indie and underground hiphop.
Have a look below to see location and how last event looked like just before closing.

On coming Pop Vox TV we are currently close getting set up for a December show. More on this as soon artists have confirmed.

As previous mentioned here 2011 will see an increased focus on promotion of Danish artists and music. Few real life meetings with major music orgs have already taken place and two more are confirmed start of December.
When this puzzle is solved expect some serious rockets to hit the grid first Q 2011!

*Update*
Forgot to post full lenghts videos of my speak recently given in Lahti, Finland on “Music and Culture in Second Life”

Also there’s a great panel from there feat. Kenny Hubble, Karl K. Kapp, Bill May, Ian Hughes/Epredator, me and more. Go check it out here!

Both files are Windows so you might have to convert for MAC!

Meanwhile go explore Pop Art Labs 4 streams of constantly changing cool new albums, attend our events or simply have a chill during busy real life of next weeks Thanksgiving and the coming Xmas craze.

Brief update from the Lab!

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We have two cool events coming up coming weeks. The first one is our Pop Vox TV show November 1st featuring the newly formed Soleil. Originally this showdate should’ve featured Canadian Peace Partner project and artist Kevin Thompson. Due to sudden real life implications among our Canadian crew this show will be rescheduled. We are very pleased to announce Soleil will fill out the slot with short time notice. Soleil is one of the most interesting bands right now and an obvious choice for Pop Vox. More on this show coming week.
Nextly we have a 6 hour dubz electro house event Friday November 5th. This event have been on our “in the making” section for long and we are glad we finally ready to announce and showcase some of the most skilled dubstep artists/DJs on the grid. We are tweaking this programme and will update here as well soon.

As other companies (no names need to be mentioned) we have been through tough restructuring to make the PAL team more forcefull and focused. These changes are an ongoing process and we hope you all will see more events and magic entertainment provided by PAL during the coming virtual worlds peak season (the coming months usually brings way more people into virtuality due to the cold winter).

Our Art Breaker exhibition have been very succssfull and will be removed Sunday November the 7th. We are sad to see these amazing installatons disappear but we will guarantee you soon will see other eyeballs of highest quality! We are planning a new area that’ll showcase temporary art exhibitions which will add an extra immersive quality to our visitors.

Good news. Our PAL group have reached the magic 600 members and see a slow but constant growth. Thanks to all who have joined and who have stayed as loyal members for long!

On the radar we can air increased forcus on the Danish contemporary music scene. We are currently in touch with major music organizations and we hope these initiatives will help make them aware of the opportunities Pop Art Lab have to offer and help labels and artists to reach a global audience by using our PR services.

Lastly we passed a fantastic tour in Finland where I presented PAL. I met so many nice people there and hope these new networks will give birth to further new collaborations inside virtuality.

Oh I forgot to mention I was interviewed by Nazz Lane author of Lane’s List and you can read the full post here

CD Launch Party – LANCE

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LANCE Rembrandt

Saturday 24h July 2010
12-2 PM SLT PST

Access: http://slurl.com/secondlife/Pop%20Art%20Lab/151/162/28

In today’s music scene, there aren’t too many artists whose songs can immediately transport you to a better time and place, or whose lyrics lift your day and inspire ‘feel good’ emotions quite like LANCE Rembrandt.

This USA based musician has found a solid and devoted fan base due to his songs that have the ability to captivate audiences in both real and second lives such as his half a million copy selling anthems like ‘Rise and Shine Hero’ and ‘New York City Smile’

His recently launched EP ‘I wish You Were Here’ is perhaps his defining moment, with five acoustic tracks that will make the soul soar.

Not short on emotion and passion, one gets the feeling that you can put this EP on “Repeat” and fall in love all over again. The title track, “I Wish You Were Here”, is very elegantly crafted, with the quality of LANCE’s voice combined with his lyrics and passion. You have no choice but to feel the pining to be with that one who holds your heart.

“Even as I was in the process of recording this project, all those around could feel there that there is a special vibe coming from this piece of work.” Says LANCE himself of this sparkling new CD.

After a huge week touring the USA and appearing on various TV and Radio shows, LANCE Rembrandt will be launching this new EP to his Second Life fans on Saturday 24th July at 12pm SLT at The POP ART LAB sim.

More information on LANCE Rembrandt and how to purchase his new EP
Persia Bravin, Press, Pop Art Lab

Art Breaker

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Call for Artists – Music/Sound/Art Installation Event

Pop Art Lab is proud to launch a new and exciting collaboration aimed to reinforce creativity and push the limits of what can be achieved across the music, sound and art communities in Second Life.

All creative artists in Second Life are invited to participate in a large music, sound and art installation at Pop Art Lap (PAL) as an individual artist or a group. Therefore, you can be one artist or a group collaborating, but we need one name per entry. We will only accept 8 artists or artists groups to participate and we kindly ask all artists or artist groups that would like to participate to provide a link or landmark to galleries in order to preview previous works. Thus, if we get more than 8 submissions, only 8 will be selected.

The building environment:
The installation will take place within a large area of the PAL sim. Each artist or artist group will be assigned a 40×40 area. The lots will not touch each other (i.e. the visitor will walk on a pathway that goes from a lot to another). In the exhibition area there will be a soft background music stream following a harmonic music scale. The rules for the installation are:

1. The maximum number of prims allowed for each artist/artist group is 400.

2. The sound and music in all installations should follow a given tonality/scale (to be announced later). This limitation is needed so all pieces will be in musical”sync”. Please ask Binary Quandry for directions.

3. All installations/pieces should be inter- or reactive.

4. Building can take place from 2010-08-14 till end date 2010-09-03.

5. After a 2 months showcase all installations will be removed.

6. Scripts should be made low lag.

7. PAL keeps the right to refuse an idea or a build if it’s against its interest. Therefore, if you would like to participate, please write a few lines about your idea.

Important dates:

July 3 – July 31: Call for proposals (send/show us your ideas)
July 31 – August 13: Evaluation (committee selects the 8 participating entries)
August 14, Saturday: Rezz (build starts)
September 4, Saturday: Event (showcase incl. happenings)
October 6, Saturday: End (removal of builds)

Notes: Binary Quandry will call for a pre build meeting. Please attend in order to get rules and questions cleared. Please note that the event is meant as collaboration, not a competition. Installations will be up for a two months showcase period and opened with a huge event as part of Pop Art Labs two year birthday celebration start of September.

The Summer Sessions

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Saturday June 26th from 11AM-4PM SLT

The temperature is rising and the long summer nights are finally here. To celebrate summer and before we all take a well earned break for vacations, POP ART LAB, SL’s premier music sim, welcomes you to a spectacular live music event on Saturday June 26th.

As part of this event, PAL CEO, Claus Uriza, will be giving a talk on the subject of ‘Unexpected Collaborations’ as a guest speaker for the SLB7 celebrations.

We are proud collaborators at PAL and the past year has seen us work with RL media companies, record labels, educational establishments, machinima makers, artists, online television companies and of course-musicians and live performers too.

It’s been a nonstop year and one which has seen PAL grow in new directions to become the world’s leading virtual music platform.

Wishing you all a very happy summer from the RL/SL POP ART LAB team!

=============================================================

Schedule of events

11 AM: Claus Uriza to give talk at SLB7 auditorium on ‘Unexpected Collaborations’ and the impact of partnership working in virtual music.

SLURL

12 PM: Lance Rembrandt-Live music from one of the USA’s most talked about performers

1PM: Engrama-The finest indie pop from Argentina

2 PM-Starflower Orbit-California based Starflower sings laid back, dreamy, summer soaked tunes

3 PM-DJ BRB spinning a mix of the latest pop/dubstep/techno tracks

SLURL

/Persia Bravin

Pop Art Lab at SL7B so far…

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Schedules… and wb to Philip Linden!

We have an awesome showcase this week at:
Unexpected Collaborations: Second Life’s 7th Birthday Party Starts Monday 10 AM!

Landmark to our showcase wonderfully designed by Emily Hifeng.

I’ll make 2 speeches at SL7B well the unexpected!

Thursday June 24
12:00 PM Speech at SL7B incl. World Cup routing in a no script order :D

Access landmark

Saturday June 26,

We’ll celebrate SL7B and have quite a summer party at Pop Art Lab. This is going to be last event before holidays in July. We’ll start in SL7B sims where I’ll speak in Auditorium about Unexpected collaborations looking back from birth of PAL January 2008. How has the musicscene evolved, how we ended up making the coolest music show in partnetship with Treet.TV. What happens and how all this works. Ranging from having real artists hanging out in my real life living room while we stream this throughout the web in 3D or plan this globally with guests from Buenos Aires to Los Angeles!

Come get wiser we want to entertain you!

11:00 AM Speech at SL7B incl. announcement of next massive PAL event (August)
Access landmark
Then we take a jet home to our lab!
Access landmark
12:00 PM Lance Rembrandt
01:00 PM Engrama
02:00 PM Starflower Orbit

03:00 PM DJs…..party

To be updated…
Stay tuned!

PAL goes New Market Dynamics mode!

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I am working behind the bars and sounddesk on this upcoming event. And how did I end there? Well just a cool collaboration between nice friends at Treet.TV, Metanomics and a Danish RL university project.

Mark your calender!

Metanomics Mixed Reality Broadcast on New Market Dynamics

When: Tuesday, June 8th, 11:00-12:00 am SLT

Where: Copenhagen/Second Life

Avatars for sale, gold-farming in WoW (World of Warcraft), purchase of virtual islands, leasing of towns, recruiting avatar employees, VW (virtual world) stock exchanges and banks, exchanging WoW gold to USD – it’s just some of the new designations for commercial agencies and business which have emerged in the wake of the development of virtual worlds. But what are the characteristics of these emerging economies? Who are they, the entrepreneurs of VWs? Are the many small agencies of user-driven innovations the driving force of the economies of VWs? Or, is it Big Business that survives and benefits from the new market dynamics? How has the user-driven content creation of Second Life contributed to the development of new business areas and market dynamics?
This Metanomics Mixed Reality Broadcast, hosted by Robert Bloomfield, will comprise a panel discussion between Robin Teigland, Edward Castronova, Tom Boellstorff and include streaming from the RL research workshop ‘Making Sense of Virtual Worlds and User Driven Innovation” in Copenhagen comprising 40 international participants and co-hosted RL by Sisse Siggaard Jensen.

More info on workshop, participants and sessions/papers at RL venue

Notes from the Judge – Machinima Contest

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Finally we are ready to post notes from the judge of the Pop Art Lab Machinima Contest. And how did it work? I had a talk with one of the judges Chantal Harvey and I came up with these guidelines.

Judge Guidelines
Give each film points on a scale from 1-5 where 5 is top and 1 is buttom.
When u give points use these 5 guidelines.

1) Representation of the sim 
2) Original story
3) Sound
4) Technique
5) Overall impression

The judge weren’t forced to use above guidelines but they were made to help find the right winner. Also I asked each judge (Chantal Harvey, Jeska Linden, Lisbeth Frølunde) to come up with comments if possible. After 3-5 days they sent me a mix of comments and points and below these are reproduced with minor editing. Then I had a Skype with each judge and we emailed collectively back and forth and after 6 days we ended up with like 5 winners! It was very hard to make the decision and we looked once more before we choose Al Peretz – La Rumba as the winner.

I want to thank the judge as well as all entrants so much for participating. I know how much work and effort each entrant have made and I will be forever grateful for each of yours help preserve our now vanished sim for the future.

Thank you! Happy reading and viewing!

1. Passions of Pop Art – Tutsy Navarathna

HD-ready, wide.

What an unusual and original approach. Playfull edit, many shots, made with love for the genre and subject.
Great combination of the rl and sl footage . This one keeps your attention from start to finish.
The images are playful, colorfull.
The music is well choosen and goes perfect with the theme and edit.

Fantastic use of mix of modern and ancient gives this a mythic proportion. Great story, integrates with cool song, visuals and well-made avatar movements, use of scenography. I love it, frankly. I don’t know all the references, but it is interesting to watch it over and over again, because I make up my own stories of demons, heroes, romance, conflicts. The Kathakali or related tradition from South India, that much I recognize, which its rich combination of dance, drama, music, visual images and ritual… But to put this together with a presentation of Pop Art Lab and the whole use of machinima imagery combination is bold and it works as a whole. This gets 5+ for originality.

2. Mary – MommalLuv Skytower – Fuzonacid/Ormand Lionheart

HD-ready, wide.

A pleasure to watch. This is the only one with a good framerate, fluent images. This is what machinima should look like. A great feel for the right shots, good perspective. The filming is professional, not one shot is overdone, the editor actually ads to the film (instead of slowing it down, as is the usual case).
It was refreshing to watch a machinima that is spikey and a good showcase of what PAL sims are.

Nice try, technique is ok and sim looks fine. Pulls it down that it shows only a small part of sim and the overall look and sound become somewhat monotonous. The editing and camera work is repetitive. This kind of dance party music video has been done before. In my opinion, it would have been more interesting with a story in some way, perhaps introduce and follow characters, use some close-ups or show humor.

3. Pop Art Lab 2010 – Toxic Menges

Full HD, wide.

Choice of music is wonderful. I like the space/alien theme, the beginning and end are very strong, perhaps it should have had more aliens all along in the machinima. It has a good variety of shots, shows many aspects of the sim in a playfull way, and i love the way it is edited.

This one has a keen eye for PAL, and shows what Second Life can do.

Beautiful graphically with shots of the sim, whether as long shots or close-ups, and really good story about the future, that frames it in the start. Music works well with images and creates lively mood. But the editing needs some work to make it unified, right now the long shots are one film and the close-ups are another, perhaps because the colors change so much and the story line does not pull it together all the way. But has gorgeous shots of details and technically it is very good!

4. La Rumba Bacana II – Al Peretz

HD-ready, wide.

The music is so catching! That, and the beginning and end/shot makes this machinima fun to watch.
I find the music and dancing very prominent, it takes away the focus on the PAL sims. It is a great music vid, some great shots, and that singer is fantastic! It is a machinima about the rumba, not PAL, and yet I love it to bits.

Original presentation due to the great use of visuals with the choice of song. A wonderful start especially and finish, that give a good “framework” for the dancing and nice. So composition is compelling. Nice angles for shots and good editing. It shows off the graphic qualities of the sim so well, is sexy, fun and creates a juicy feel-good. Just when the music is getting repetitive, it ends. But some humorous funny things would have added a little more interest and spiced it up in the middle part and towards the end.

5. Fans of Harley Davidson – Iono Allen

HD-ready, wide.

Very original. This machinima has best foley, no doubt. I like it a lot, it has such a good feel to it. And watch the shot at 2.09 – iono is a master filmer in my opinion, such talent. I also like the choice of music, it is a perfect match. Pity that Brigitte Bardot does not drive her bike over the sims, so we can see more of PAL.

Original presentation, with unusual, and very interesting choice of song. A well-made composition, overall and the combination of audio and visual in the intro is inviting. Nice angles for shots and good attempts to play with editing. It shows off the graphic qualities of the sim well, colors look juicy. But the swivelling camera becomes repetitive. This kind of music video and sexy avatar has been seen many times, but this one is above and beyond the standard, overall quite is so good.

Brilliant this was one of my winners! I love every second of it and the music can’t be much better in context. If it had showed a bit more of sim and maybe let Brigitte explore the space and trippy spots I would’ve been all 5+. SO nice!

6. Girls night out – Rysan Fall

HD-ready, wide.

This is a fun machinima, and it showcases the sim well. I like the effect-transition with the sound, and the colorfull flow of the film. Pity the storyline is not so strong. The movement in the machinima is a bit much at times, and the edit is too long. I really like the respectfull credits at the end, well done.

Overall impression is a to applaud design effort. The best regarding the composition is the beginning shot of entering the sim. I especially like the attention to the circular shapes. In my opinion, more of this play with shapes would have united the film and fit well with the almost meditative music. But the girls dancing and the “flying around” the sim seem fragmented, confuses me as to whether trying to be a “story”. The many color schemes also pull film apart.

7. Dreaming of you – Michelle Lecktrone

HD-ready, wide.

Crisp and clear quality, wow. Nice song too. This is perhaps the only music video of the 15 entries, the singer is the main focus, while the images of the sim serve as inserts, not bad at all. The singer is a bit too prominent, the lip synck a bit overdone. I really love the shot whith the running on the recordplayer!

A promising design effort as a music video. Nice avatar design. But this kind of dance party music video has been done before. The lip-synching looks a bit odd, a general problem, yes, but quite a lot of it is shown and it does not add anything. I expect a love story in relation to the music, but the visuals don’t really tell me what sort of love or dreaming is happening. In my opinion, it would have been more interesting with a story in some way, perhaps introduce and follow characters, use some close-ups, show humor?

8. Sweet Pop Art Lab – Aaron Ishelwood/Ishelwood Studios

HD-ready, wide.

Even though there is no real story-line , it does take you through the PAL sim nicely. Good showcase.
The song is an old favorite of mine, and it goes well with the machinima. The editor seems to be using all the transitions in the software, the film would be stronger without these. Having said that, the film states that less is a bore, so looking from that point of view … great end shot btw.

Use of the man dreaming in start is a promising beginning, and the shift to “sweet dreams” theme and party dream good. So starts out fun. But, then gets repetitive and lacks unity, such as a story. The use of Warhol is a fun idea, but does not really work because not integrated. The use of the many dancing character becomes a crowd. I find the transitions between shots unclear, with so many variations that don’t add anything. Also, shows a small part of sim and has low resolution.

9. Love Sick – Pickles Karu/Lesvatar

HD-ready, wide.

Energetic feel to this machinima. The video and music fit perfect, good ritme. I see aspects of PAL that i didnt see before, well done. Good use of particles too.
A big compliment for the end credits, even the artists and builders are mentioned, this is how it should be done always.

An overall good promotion of the sim, cool song, partial story line and lots of nice details. Fun atmosphere, creates a good mood and has charming avatars. The quality is promising overall and color design is good. But I am a little unclear where a sort of story leads to, because I expect something since there is a main character in the start, so I get confused in relation to story and by the ending, have a sense that something was missing.

10. Pop Art Lab Conbtest entry – Ketk Petrov

HD-ready, wide.

Good use of the PAL logo.
Dreamy machinima, it shows certainly how colorful PAL is. Lots of movement, and many shots that the other filmers have missed somehow, well done. It does seem to have two endings, each one of them would be good, but not both. The mix of music is interesting.

A promising design effort. The best regarding the composition is the use of editing of images with rhythms used in the beginning. I enjoy the first 40 seconds a lot! But the use of several songs seems and the sense of “flying around” the sim, and switches with images moving around on the square, makes it fragmented as a whole. In my opinion, it would benefit form having a united, simple idea.

11. The last Furry Visitors – Mindblind Sersuko

Low quality, square.

I like the effect, going from color to black and white, to make a point. Nice little storyline, and the use of furries makes this film different from the rest. Well done. Love the panda, and the dancing horse!

Original story and fun graphic presentation, such as experiments with color. I especially like the way the mouse is introduced among the dancers, how film changes when the furry visitors take over, the way the panda and starry sky are mixed, and the shots of the horse/unicorn spinning and breaking out of a sort of box are great. But the choice of song does not really work with the graphic composition overall, in my opinion. The letters flying in one by one is too repetitive, and this has been seen before so many times. The overall visual quality seems a little fuzzy, low-res. Also, a different musical score, perhaps with some humorous elements, would be more interesting.

12. Don’t be affraid of rats – Binary Quandry

Low Quality, square.

Great intro, I love the way it goes from color to white, now that is a good way to start a film!
Original machinima, you made good use of the rain…and the rat. Good sound design in this film.

A promising design effort and some nice transparencies in the images. But the visuals don’t connect with the music, and the use of the rat is sudden and confusing to me. It does not show us much of the sim, either. Suggestion is to have a story unfold in some way, include some changes to characters, add humor, more variety with some close-ups?

13. Fastbreak – The Deliwolf/Delgado Cinquetti

Low quality, square.

Nice idea to make the film look old. To make this effect stronger, you could use sepia color instead of white. I love the scratchlines in the film. I would like to know who´s music this is.

The camera effect is wonderful, not sure wether it is done in postproduction?

Use of music is fun. Music combined with the swimming weird shape is odd, but somehow the images and song do complement each together. The use of the woman character seems sort of cartoonish and unclear. But it has playfulness, definitely potential. But pulled down by poor technical quality, a low resolution problem, and the white stripes are unfortunate – why use Windows Movie Maker? Also, does not show much of sim. Lacks credit for song.

14. Work in progress – Glasz DeCuir

Low quality, square.

Even though i love it a lot, the slow tempo music sets the pace in this machinima. The edit is well done, some great effects there. The avatar exploring the sim is such a good idea. Looking at the endcredits, a lot of people joined forces for this machinima, well done!

Really nice design work overall, good promotion of the sim. The song however, does not add much in my opinion, or pull visuals together. So becomes a sort of assembly of nice graphics, with overlays and transparencies used well. Consistent, professional quality overall and wonderful colors. In my opinion, it would have been more interesting with a story in some way, perhaps introduce and follow characters, use some close-ups, add humor?

15. Queen of Outer Space – Larkworthy Antfarm.

Full HD, wide.

I love this one a lot. The images, the poem, the way it is spoken out slowly – it made me think of Marianne Faithful and had me sit down and enjoy. It is certainly different from the other films!
It is very arty. It does not show PAL in my opinion. It is a wonderful film, but not for this contest.

Nice due to its simplicity and clean technique. The graphic design is retro cool. However, film gets too simple and does not show the sim. This kind of dance music video has been done before. In my opinion, it would have been more interesting with a story in some way, perhaps introduce and follow characters, use some close-ups, and humor.

The Pop Explosion!

Categories: Machinima Contest, NewsTags: , , , , , , , , , , , , , , , , , , , , , , Author:

Friday 16th April 12.00PM-12.00AM SLT

http://slurl.com/secondlife/Pop%20Art%20Lab/151/162/28

Are you ready for the biggest live music and machinima event of 2010? Pop Art Lab invites you to experience a 12 hour trip through the very best music, art, film and television in SL.

To celebrate the launch of our brand new and super futuristic music sim, we have asked guest speakers including Jeska Linden and Wiz Nordberg, musicians such as Lance Rembrandt and Skye Galaxy and a plethora of artists, DJs and machinima makers to collaborate. We will be announcing the winner of our spectacular L$100,000 machinima winner too!

Visit our new sim and travel through a new world of wonderment, exploration and innovation or catch the live streaming on Treet.TV.

Full schedule:

April 16th- European Opening

Host: Persia Bravin

12:00 PM PST/SLT: Opening Ceremony presenting the new sim designs and creators: Claus Uriza CEO and guest speakers Dusan Writer CEO of Remedy/Metanomics and Wiz Nordberg CEO of Treet TV.

Particle show from Abstract Baroque

12:30 PM: Live screening of machinima entries in L$100,000 contest.

1:30 PM: Winning machinima announced by Chantal Harvey plus guest DJ Fine Caliber

2:00 PM: Redzone –Live Music

3:00 PM: MommaLuv Skytower-Live Music

4:00 PM: Lance Rembrandt –Live Music

5:00 PM: Sim exploration and chilled out music.

April 16th US Opening (webcasted live by Treet.TV)

Host: Persia Bravin

7:00 PM/SLT: Opening Ceremony presenting the new sim designs and creators: Claus Uriza CEO and guest speakers Draxtor Despres and Wiz Nordberg CEO of Treet TV.

7:30 PM: Live screening of machinima entries in L$100,000 contest

8:15 PM: Winning machinima announced by Jeska Linden

8:30 PM: Skye Galaxy-Live Music

9:30: PM: Starflower Orbit-Live Music

10:30 PM: MoShang Zhao-Live Music

11:30 PM: DJ Fine Caliber

Representing POP ART LAB

Claus Uriza CEO

Emily Hifeng, Xray Haller, Laggy Homewood and Rico Willis-Sim design and build

Persia Bravin-Press Manager

Guest Speakers

Jeska Linden –Director of Community Linden Labs

Draxtor Drespres-The Drax Files

Dusan Writer -Remedy/Metanomics

Wiz Nordberg -CEO, Treet.tv)

Chantal Harvey- Director of Mamachinima.eu

Television Production and streaming: Treet.TV http://treet.tv/live

Machinima Judges

Jeska Linden, Chantal Harvey, Lisbeth Frølunde (Roskilde University  RL), Claus Uriza

Machinima Contest Partner: Virtual Worlds Research Project – A strategic research project at Roskilde University and Copenhagen Business School  (Denmark).

Machinima Entrants

Rysan Fall, Toxic Menges, Glasz DeCuir, Binary Quandry, Larkworthy Antfarm, Ormand Lionheart, Mindblind Setsuko, Iono Allen, Pickles Karu, Delgado Cinquetti, Michelle Leckrone, Ketk Petrov, Al Peretz, Aaron Ishelwood, Tutsy Navarathna.

Musical Talent

RedzoneStarflower OrbitMommaLuv Skytower, Skye Galaxy, MoShang ZhaoLance Rembrandt and DJ Fine Caliber

Contributing Artists

Art Exhibition: Julie Kaye (RL)

Art Installation: Misprint Thursday

Marketing Design-Sabrinaa Nightfire

Visuals: Abstract Baroque

Press Information

Claus Uriza CEO of ‘POP AT LAB’ says of this event:

“We have made lots of progress at PAL over the past year so to celebrate our new sim launch I wanted to involve a lot of live musicians. Then came the idea of documenting the old sim design through a machinima contest, inspired by the recent MMIF. I met so many talented people through the MMIF I wanted their input at PAL too. The addition of some very experienced and cool speakers will add value and diversity to this event and help to connect with the audience. In the future, I hope PAL will grow alongside Second Life and we plan on expanding our presence on the web in general including our new website.”

Persia Bravin-Press Manager says:


“The whole team at POP ART LAB comprises some of the most experienced people within any virtual world in their chosen field. We have taken this experience and made PAL a virtual force to be reckoned with. The convergence of art, machinima and guest speakers-plus the music which PAL is most famous for-emphasizes our drive to be the most innovative, collaborative and social virtual music platform in existence!”


*POP ART LAB is a fully immersive environment exploring the viability of virtual worlds as alternative music performance venues. We work with media companies, record labels and educational institutions around the globe. Weekly streaming 10-20 new CDs full length across our social and dynamic sim, POP ART LAB brings together music lovers from across the world.*

http://www.popartlab.com