Pop Art Lab Press

Pop Art Lab makes real-world music discovery social. Through a virtual environment accessible to anyone with Second Life installed on their computer, PAL attracts visitors with regularly updated socialized listening booths for previewing full-length recordings from some of the top names in electronica, rock, r&b/hiphop, and pop. In addition, real world talent performs on stage with the help of Treet.tv and artists’ managers before a growing number of PAL enthusiasts. Pop Art Lab intends to drive real-world recording industry marketing and consumer engagement within Second Life by developing an easy method for plugging in their products, performers, and promotions into an already thriving community of music evangelists and peer influeners


FURTHER INFO HERE:


Official Pop Art Lab Press Info
Introduction
Pop Art Lab Member of the Second Life Solution Provider Program

Happy Birthday Pop Art Lab by Cyberloom

Pop Art Lab celebrates its first birthday by Apollo Manga

The Sound of the Future [Pop Art Lab] by Persia Bravin 
Guest visits Pop Art Lab
Pop Art Lab & Treet.TV
Pop Vox TV Blog
PAL/Treet.TV Series Pop Vox
Pop Art Lab in Treet.TV RealBiz
“The Cars” Greg Hawkes live at PAL by Andrew Hellershanks
(Download pdf -> page 13) 
Max Morgan Plays PAL – Press Release
Review of Max Morgan gig by Persia Bravin

RE: Greg Hawkes Info

Second Life, December 12, 2008 — Greg Hawkes performed his first ever live concert within an entirely virtual environment. The event attracted international attention from Australia to Denmark.

“If it sounds like a sci-fi movie, well…it is…but one in which the plot is self-determined, as if the audience of a theatre could participate first hand in the events on screen. And so it was that Greg Hawkes, virtually speaking that is, teleported into this brave new world and onto the stage of Pop Art Lab last Friday, to an excited and virtual crowd of cheering avatars.” – Gaius Luminos, Galaxy Productions

“The most amazing thing was that almost everything happened on the fly with 10 human beings 10 different places in the world. Even Greg Hawkes’ avatar was handled from Copenhagen. It was so real. It’s the balance between real and surreal that will kick the web into new horizons in the future.” – Claus Uriza, owner Pop Art Lab

The show was an international collaboration. Greg Hawkes performed live at Cybersounds Studio in Boston, Mass. alongside producer and owner Perry Geyer. The Austrailian 3D TV station SLCN handled filming, and all voice was delivered through both Skype VOIP and Second Life Voice.

The concert was preceded by a 30 min. interview wherein Greg discussed his career spanning from the late 60s until now. Access was limited to 40 avatars for the televised production. The 60 minute set was comprised of Cars classics, songs from his up and coming alternative band ‘Fierce Tibetan Gods,’ and Beatles songs from his new cd “The Beatles Uke” .

“Second Life is an ideal platform for music performances to take place with online participants attending from all corners of the globe. The Pop Art Lab series bringing real world musical acts into the virtual world is extremely exciting and SLCN are pleased to be involved in the broadcast of these events.” – Starr Sonic, Executive Producer of SLCN.TV

“This is one of the first of many similar real world musical acts entering Second Life. The show was intimate, refreshingly real, and fantastic!” – Claus Uriza

How it worked:
Show run by Pop Art Lab, a company providing exposure for new cds and promoting real-life artists within Second Life
Coordinated through Gaius Luminos (SL), Galaxy Productions an artists management company in Second Life
Televised by SLCN.tv, Second Life’s largest TV company bringing the news from the grid
Made possible through Perry Geyer, Cybersound Studios NYC and Boston
SL tech./supp.: Persia Bravin co-host (SL), JenzZa Misfit animations (SL) Metanomics, Mankind Tracer soundtech. (SL)
Opening acts for Greg Hawkes: Starflower Orbit (SL), Jambo Losangeles (SL)
Architechture 3D designs/moderation: Xray Haller, Emily Hifeng (Pop Art Lab)

Greg Hawkes’ new cd, “The Beatles Uke” (Solid Air Records) was released November 18th and is also available on iTunes.

Pop Art Lab looking for RL artists!

PAL is currently about to set up TV-Studio where we will have videorecordings of musicians entering Second Life. We have one US solo artist scheduled end of November and a great US band end of December. We still can’t tell you who these musicians are but stay tuned!!! They are well respected and done a lot of CDs during the last 2 decades!
Whether these shows will be run monthly or weekly depends on how many RL artists we are able to help into Second Life.
Are u in a band or know any RL musicians who would like to enter SL please send an email to clausuriza@gmail.com
We will help u with all the technical stuff on our well respected platform. We will make an interview which will be vid. recorded as well as host ur premiere concert in SL.

Stay tuned! Pop Art Lab will make the best TV show seen in SL so far!

Pop Art Lab Sponsorship for Pink Floyd Reunion Concert!

PAL will be sponsoring the premier concert of Pink Floyd reunion tour in Second Life the 28th of September 7 pm slt. This will be one of the most amazing shows ever presented in SL and will be hold in Moon Park sims followed by afterparty at PAL. The show have come together by Cutting Edge Productions, Videopathic, It’s Full of Stars and Pop Art Lab.

Press Release:

SUNDAY, SEPTEMBER 28TH, 7 PM slt”THE ULTIMATE PINK FLOYD REUNION CONCERT”!!http://www.youtube.com/watch?v=TNN-mMbS16s “Cutting Edge Productions” in cooperation with “Videopathic” and “It’s Full of Stars” would like to invite you to an event of gargantuan proportions! The “Ultimate Pink Floyd Reunion Concert” will be a live virtual celebration entertainment event unrivaled in the history of Second Life! Never before has a show of this magnitude been seen anywhere on the grid.
Featuring unique live music from various Pink Floyd road tours, this show will be the nexus of music, lights, video, special effects, and theater. This mega concert will be the climax of over 2 months of planning, building and rehearsals that brought together some of the most experienced, creative, and talented artists, actors, and content creators in all of SL.Thanks to some of the people that have dropped by the “secret” development and rehearsal location word has already started to spread throughout the virtual universe and to accommodate what is sure to be record turnout we have selected a very special location for the performance. Spanning 4 sims at altitude of over 550 meters the audience will have a choice of special seating, or wandering and dancing like “lunatics on the grass” festival style!At almost 2 full hours the custom mixed live soundtrack will be the basis for the most amazing array of coordinated light, video, laser, graphics and particle effects ever seen in one location most of which were created especially for this show! Not possible in real life and not available anywhere on the grid the effects planned for this visual and aural masterpiece will blow you away and inundate your eyes and ears with entertainment candy! When pigs fly, there will be take home gifts for very special avatars lucky enough to be chosen at random by the iconic porcine aviator. All this will take place inside a giant star filled transparent dome surrounded by a 30 meter high video wall with plenty of room for everyone. Whether you’re a longtime fan of the band and veteran of many of their concerts, or never even heard of them, this will be a spectacularly fun and entertaining concert so bring several of your friends and get set for the virtual event of the year!SUNDAY, SEPTEMBER 28th, @ 7PM slt”THE ULTIMATE PINK FLOYD REUNION CONCERT” @ “THE AMP” in Moon Park, “PINK FLOYD MEGA REUNION TOUR”.
http://slurl.com/secondlife/Moon%20Park/20/241/591/?title=Pink%20Floyd%20Concert

Services

Basic Service:

PAL Radio
Pop Art Lab streams roughly 10-12 new full length releases weekly seperated direct into 4 music rooms in Second Life. Streams runs 24/7 and each CD mostly play 2-3 days giving residents the possibility to hear music in 128 Kbs whatever timezone they are in.

PAL Support
Pop Art Lab offer knowhow into setting up your own SL music systems, playlists, division of land etc.

PAL External DJ Music Services
Pop Art Lab offers music designed for special events as well as DJ service

Please IM me in world or email me for further info.

Pop Art Lab Info

Welcome to the Pop Art Lab blog – June 2009

Pop Art Lab is a media center located in 3D world Second Life. Its main purpose is to explore how to present and promote new music in 3D enviroments.
Visitors recieve a daily/weekly overview of the very best albums released on the market streamed full length in 5 domes.

Pop Art Lab was born January the 1st 2008. The architecture was a collaboration of long time SL friends setting up the venue and arranged into details in accordence to supply the concept. During 2008 I experienced the importance of stability and management.

September the 5th Pop Art Lab had its official opening. Linden Lab included PAL on the frontpage of their Showcase section 3 hours before we opened!

November the 4th Pop Art Lab was featured in SLCNs weekly RealBiz TV programme. Few days later the planning of PALs next project was set. To increase the concept with TV shows promoting high quality music as well as interviews … moving towards the 3D web.

December the 12th Pop Art Labs first TV production was launched featuring Greg Hawkes of 70-80s supergroup The Cars doing a 30 min. interview followed by an 1 hour live set.

Pop Art Lab partnered with SLCN.TV now Treet.TV and gave birth of further music TV productions under the Pop Vox moniker.

During first Q 2009 the upcoming Real Life star Max Morgan, the Danish underground icon Baby “Lorenzo” Woodrose and voted as best SL musician by Linden Labs residents award choice Mankind Tracer were featured in Pop Vox.

Since September 2008 Pop Art Lab have had more than 20.000 visitors based on local stats counter. The return of visitors is constant at 25-35% showing incredible satisfaction and among the highest rates in Second Life! The PAL group is up at 475 unique members with a slow rise.

Given the fact Pop Art Lab runs next to “normal” office hours on limited budget and time we have a good thing going!

Welcome!
June 2009,
Claus Uriza